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Fashion Marketing + PR
7 Questions Designers Must Ask Before Collaborating with a Blogger

…erest profile, Instagram profile and see how many people respond there (On Pinterest you want to look at repins, on Instagram look at the comments). See if the number of repins/likes/comments makes sense in relation to number of followers. Blog platforms in their original form were popular several years ago, but lost some of their popularity to other, more instant social media outlets. Sometimes it is even worth it to consider just that option – c…

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Fashion Business Advice
BreakThrough DESIGNER Label Soxxy Solves a Problem

…bsolute fave! I lose time combing boards and pinning sock styles. Rumor is Pinterest will soon roll out an e-commerce platform and we’ll be able to sell Soxxys direct from our boards. That will be huge! Last year, we compiled a group of Soxperts (aka brand ambassadors and models) who interpreted their Soxxy style in unique photo shoots. The photos are incredibly gorgeous. You will find them plastered across Soxxy.com, our blog, FB, Pinterest… We e…

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Fashion Marketing + PR
Your Ultimate Pre-Launch Content Strategy Guide

…Pre-write your captions . This works for every platform from Instagram to Pinterest. The best captions are ones that tell a story and draw readers into a cause, a business, or a purpose larger than just Instagram. TIP: Write your captions along with product descriptions if your brand has a good story. Use IFTTT (If This Than That) . A genius platform that lets you set up automatic postings across your social channels. For instance, if you’re goin…

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Fashion Marketing + PR
3 Tips for Approaching Personal And Business in Social Media

…ucts and let your followers see what else you have to offer. Additionally, Pinterest and Instagram both act as gateways into the world of the creative mind behind your business brand- you. The “behind the scenes” aspect of Instagram and the “personal loves” aspect of Pinterest allow for current and potential customers really feel like they get to know you. This can do wonders for your business brand. Note – this works better if your personal brand…

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Fashion Marketing + PR
Green Marketing: How to Capitalize on Buzzwords that Fit Your Fashion Brand

…Passion for Sustainability on Social Media Use social media channels like Pinterest and YouTube to curate content that trends toward relevant, sustainable messages. Create a Pinterest board or two with creative recycling programs, cute re-commerce ideas, and upcycling projects. Try your hand at vlog-style videos documenting your thoughts on eco-friendly fashion, the industry in general, and how your company supports the sustainable message. Share…

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Fashion Marketing + PR
5 Easy Social Media Tips to Try Before A Fashion Business Launch

…st about your vision and passion and create branded images to save to your Pinterest boards. Integrate your story into multiple channels and pieces of content throughout the life of your social channels. Never assume your audience has taken the time to find your story if they’re new to your brand. Build an Image Portfolio One of the most time-consuming aspects of social media is the creation of visual assets. If you can start out with a dozen or m…

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Fashion Marketing + PR
15 Branding Principles for New Designers

…a brand launch. I would suggest creating at least Facebook, Instagram, and Pinterest accounts for your brand and make sure to keep your branding consistent on all platforms. Use your logo as a profile picture, use your brand colors as Instagram highlight covers, and make sure your photos are high quality. Social Media Graphics – Going hand-in-hand with your social media profiles are graphics designed for your social media. Often Pinterest pins and…

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Sales
How to Make Your Fashion Images Shoppable with Stipple

Let’s be honest, it’s hard not to love Pinterest’s display of eye-catching images and the ability to follow the most recent creations of our favorite designers and inspirations all from one dashboard. However, even though Pinterest is beginning to offer brands shoppable features, the real potential of the site as an e-commerce shopping platform has yet to be realized, which has been a bit frustrating for brands that are trying to justify the tim…

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Fashion Marketing + PR
How to Streamline Your Marketing Strategy with Marketing Automation

…f that’s too intimidating at the start, plan 2 weeks of Instagram/Facebook/Pinterest content in one day. This is called batching and is a version of a process. Use an app like Planoly for Instagram, Tailwind for planning and scheduling Pinterest, and the in-app software for Facebook. It may take you a full day, but then you won’t have to touch those platforms for 2-4 weeks! Email Marketing MailChimp is a current favorite email program because you…

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Fashion Marketing + PR
How to Do a Social Media Audit for Your Fashion Startup

…ur priority? As a fashion startup, you are likely focused on Instagram and Pinterest, and maybe Facebook or Snapchat, but there are always new channels popping up! In addition to the numbers, review your strategy when it comes to your brand messaging, voice, tone, and content ideas. Keep these in mind as we dig further into the audit. 2. Overall page metrics Each of your social channels should have a place to download analytics. The numbers that m…

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Fashion Marketing + PR
How to Write a Marketing Plan You Can Actually Stick To

…think that your customers will respond best on channels like Instagram and Pinterest, but you also want to test Facebook and Twitter too, just in case, build your marketing strategy so that these channels are comparable and you’re actually measuring the same KPIs for each channel. That way, you’ll be able to tell if your conversion rate and your CPA are better on Instagram and Pinterest, as you expected. 5. Be detailed in the short-term, high-leve…

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Sales
Discover Emerging Designers on Uncovet

…ve images like it’s my job, because, well… it is. I spend a lot of time on Pinterest and have a wishlist that stretches 10 miles long of things I’m currently lusting after. I’m not the only person to do this. And for emerging designers, finding ways to get on those ‘must have’ lists is an important part of increasing brand awareness and kickstarting that cult following you need grow your business. In a recent hunt for all things beautiful, my sear…

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