Luxury brand ELEVEN SIX shares their strategies for brand building -- talking eCommerce, photography, email marketing, and more.
A guide for creating cohesive and professional visual branding for your fashion line. We cover photography, color scheme, typography, and even packaging.
Answering a "Dear StartUp FASHION" question about how emerging designers can compete in this marketplace of bigger, well-funded brands.
A look at one very important thing designers should do in order to make moves forward in their fashion business. And how to do it.
Brand partnerships can be effective and cost-efficient ways to drive awareness and expand your audience. However, keep in mind–you can’t partner with just anyone. You need to select collaborators with whom alignment will elevate your brand, bringing visibility, and validation to you.
"Dear Startup FASHION, I know social media isn’t the only way to market my business. I also know I have to get offline too. What kind of things go into marketing your business offline on a budget?”
We take a look at different ways that your brand can market with a goal to create real relationships with customers as a means of growing your business.
A look at everything a brand needs to consider before deciding to take on the expense and commitment of a fashion show, especially during fashion week.