Manufacturing Resources
Fashion Forecasting with Wendy Bendoni

…o tradeshows or lectures, visiting the Cal Mart and using visual apps like Pinterest and Instagram. It is definitely possible for a designer to do the research for themselves, they just need to pay attention to the huge fashion world around them. StUF: How do you feel that technology has changed the industry of trend forecasting? Has it been beneficial? WB: Yes, it was beneficial however it made everyone a forecaster because everything was availab…

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Fashion Marketing + PR
Checklist: How to Create a Successful Social Strategy for Your Brand

…heir purpose for your brand and reaching your customer (i.e. customers use Pinterest to dream/plan – let them dream about their upcoming Fall wardrobe made by your brand) Consider content formats and frequency per channel (i.e. Twitter will have a larger frequency than Facebook) Identify content sources for creation/curation/co-creation (how will you make these graphics? Where will you find these interesting articles? etc) Create success metrics t…

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Sales
Does Your Online Presence Compliment Your Brick and Mortar Store?

…ical location and an online site as well as presence on Facebook, Twitter, Pinterest and Instagram, have you considered whether or not what you’re sending out to the world via Internet is similar to what a customer would experience in person? It’s important to remind yourself that social media is another form of marketing. You are continuously selling yourself to your current customers while enticing new ones to shop with you for the first time. C…

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Fashion Marketing + PR
7 Visual Branding Tips for Fashion Entrepreneurs

…to make a list of adjectives that describe the mood you want to set. Scour Pinterest (you do this anyway, right?) to find design ideas that stick with you. Collect your ideas, create a coherent look, and be inspired! Come up with some words that describe your style. Is your brand retro and hip? Maybe you think of your fashions as classic and timeless. Some fashion may fall under the handcrafted category: unique, low-key, small-town. Other designs…

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Fashion Marketing + PR
How to Make Sure Your Fashion Marketing is Mobile-Optimized

…sing channels for fashion startups include Facebook mobile, Instagram, and Pinterest mobile. Instagram, specifically, is a great channel to give your customers a chance to shop on mobile. If you haven’t tried Shopping on Instagram, it’s a feature that lets you tag your products in both Instagram Stories and Posts. This means that customers who are interested can click right through to your shop to buy things they like. Get emails, social follows,…

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Fashion Marketing + PR
The Essential Pre-Launch Marketing Checklist

…t to put your time and resources into building up Instagram, Facebook, and Pinterest in the beginning. As image-focused, community-oriented platforms, these will be a great opportunity for you to show off your designs and grow engagement. Customize your profiles with your brand identity: profile photos, logos, cover images, brand colors, etc. Seed some initial content with social posts to tease your product launch. This could include sneak peeks,…

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Fashion Marketing + PR
5 Reasons You Should be Using Email Marketing (and How to Create Your Best Email Yet)

…to an affiliate program. If you have a bit more budget to spend, create a Pinterest or Instagram ad promoting your email incentive and let the call to action revolve around email sign-ups. To wrap up this email marketing conversation there are a few extra tips that can help your email campaigns: Be personal in every email you compose. Make your audience feel special and significant. Add value to your subscribers’ lives. Deliver what you promised…

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Fashion Marketing + PR
The Best Free Marketing Tools for Your Fashion Business

…a fantastic and free program. With pre-made templates for everything from Pinterest pins to powerpoint presentations, Canva takes the guesswork out of good design and also allows you to customize the designs to match your brand. Content Marketing Grammarly If you’re facing the daunting task of writing copy for your website, know that while you might not be the next standout copywriter of the advertising world, your users won’t catch glaring gramm…

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Fashion Marketing + PR
Boost Traffic to Your Online Store With These 7 Strategies

…xtend your reach by investigating some of the following options: Snap Chat Pinterest LinkedIn Reddit StumbleUpon YouTube Medium #2 Offer Value in Exchange for Contact Information Email marketing is a valuable tool for encouraging increased traffic and repeat business. The more email addresses you can collect from prospective customers, the better the odds of keeping a steady flow of traffic to your site. It’s much easier to add emails to your curr…

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Fashion Business Advice
How to Start a Clothing Line: Your Step-By-Step Guide

…inue with email marketing (you better!) Run Facebook and Instagram ads Use Pinterest Use Instagram Participate in events Host your own events Get help with SEO Expand your blog Host giveaways and contests Try Quiz Marketing Pitch magazines, blogs, and other media outlets Enroll in courses to learn what you don’t know Some or all of these will wind up as part of your marketing plan. The trick is not to try to do too much, too fast, and get overwhel…

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Fashion Business Advice
BreakThrough DESIGNER Label: Hipsters for Sisters

…for Hipsters for Sisters, and why do you think it has been so successful? Pinterest has proven to be a really great marketing platform for us. It’s allowed us to not only show our products and what they can do, but also really show who we are and what we are all about as a company. With specially themed boards, like our “Vegan Recipes” board, for example, we are able to align ourselves with people of similar interests and target our audience fair…

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