Fashion Marketing + PR, Sales
The Hunt Shopping and Discovery; Great for Designers and Retailers

…seem to happen most frequently on visual websites like Instagram, Tumblr & Pinterest but can happen anywhere online or off. I literally ‘stumbled upon’ The Hunt while I was posting articles to the StartUpFASHION Stumbleupon page last week and not only was I impressed at the gorgeous images users were posting of the latest in fashion, home décor and gourmet food items but I was excited to learn that the purpose of The Hunt is to challenge other use…

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Fashion Marketing + PR
Fashion + Social Media: How Brands Drive Sales

…in order to get accurate comparisons. Favorite tools include Curalate for Pinterest and Instagram, Sprout Social for Twitter, Google Analytics, Facebook Insights, Twitter Analytics, Brandwatch, and Statigram. All panelists agreed that they receive the most sales from one or all of these platforms: Pinterest, Polyvore, Svpply. Facebook, the New Algorithm Basically, Facebook has made it really difficult for small brands without budgets to make an i…

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Fashion Marketing + PR
Setting a Holiday Marketing Strategy for Your Fashion Business

…row down your focus. Each platform has their specific benefits, but ads on Pinterest are particularly valuable during the holidays. Recent statics show that 70% of the Pinterest audience use the social platform to help guide their purchasing decisions. Influencer Marketing If your goal is to work with a few influencers this season to increase your backlinks and drive traffic, start reaching out to them now. While this form of marketing is still ve…

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Fashion Marketing + PR
7 Free Apps for Creating Great Social Marketing Content

…p: If you’re struggling to find a filter setting that you love, do a quick Pinterest search. You’ll find endless combinations created by talented people that you can use! A Color Story is another popular photo editing app with similar capabilities as VSCO. They have some fun effects on top of great presets and standard adjustments, like bokeh, light leaks, and texture. If you’re looking to add a little extra personality and sparkle to your social…

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Fashion Marketing + PR
Your 2015 Fashion Business Marketing Plan Checklist

…use those same keywords in your social copy – especially on channels like Pinterest where those words are used to help discover pins Focus more on the channels that provide referral traffic and/or purchases Cross promote your content and let followers know about the existence of your other channels Invest in channels where you don’t have to spend as much money to get content out to your audience (ex. Instagram, Twitter, Pinterest, tumblr) Test So…

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Fashion Marketing + PR
How To Focus on the Right Social Media Sites for Business

…udience. For fashion brands especially, visual channels like Instagram and Pinterest are where the money is at. Again hashtags allow Instagram to be fruitful for engagement. Pinterest with its ability to provide amazing referral traffic to blogs and retail sites is worth the time commitment. Try some of the “newer” channels like Vine to tap into creative efforts, and in turn distribute on your main channels like Twitter where it can be watched in…

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Fashion Marketing + PR
How to Apply Nordstrom’s Social Media Approach to Your Fashion Brand

…ccurring at that moment so their customers don’t miss out on a great deal. Pinterest and Instagram Nordstrom’s Pinterest and Instagram accounts are always up to date with their latest trends. They include highlights of bloggers and their best customers wearing styles from the store. When customers tag their latest purchases with Nordstrom handles or hashtags, they are automatically considered for a highlight. tumblr Nordstrom’s blog is especially…

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Fashion Marketing + PR
21 Social Media Articles to Answer All Your Burning Questions

…ashion Brand How to Make Twitter Friends for Your Fashion Business How Can Pinterest Work for Your Fashion Brand? How to Grow Your Fashion Brand’s Pinterest Channel How To Use Visual Platforms in Fashion Marketing How Vine Can Help Visualize Your Fashion Content Facebook for Your Fashion Business Part 1: Managing Facebook Updates Facebook for Your Fashion Business Part II: Best Practices for Posting on Facebook The Five W’s of Polyvore for Your Fa…

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Fashion Marketing + PR
How to Use Event Coverage to Create a Library of Social Content

…l content especially for event footage include: Blog, Facebook, Instagram, Pinterest, Twitter, Snapchat, YouTube, Periscope, among others. Each channel has a different purpose for your content, and in turn, will need different types of shots and formats. For example, you may consider the following for content timing: Teaser content: Instagram, Twitter, Facebook Live: Periscope, Twitter, Instagram, Snapchat Recaps: Blog, Facebook, Pinterest, YouTub…

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Fashion Marketing + PR
6 Tricks For Designers To Maximize Holiday Marketing

…is knocking out two gifts in one shot…or maybe even something for herself! Pinterest: In our opinion, there is very little Pinterest can’t be used for when it comes to visual marketing. This holiday season, use it to put together a Gift Guide of your best sellers, a Look Book of fabulous holiday outfits (including your pieces, of course), and to keep things not too sales-y, maybe create Holiday Entertaining Tips. Make your page a destination for g…

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Fashion Business Advice
Interview with Emerging Label Lacrosse Playground

…nitially started with Facebook and then Twitter, followed by Instagram and Pinterest. We’ve dabbled in a few other platforms like Tumblr and Ning, but our fans and consumers aren’t on those platforms, so it wound up being a waste. Our brand has grown from collaborative projects over the years and a lot of branded giveaways with other organizations. What’s on the horizon for Lacrosse Playground? We are continuing to grow our lifestyle apparel line,…

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Fashion Marketing + PR
How to Take Advantage of Livestreamed Fashion Events

…te a post event recap: You can share a recap with your fans via your blog, Pinterest (create a board now) or even by creating an image to post to Facebook. This can include anything from photo summaries, your own review or an overview of the trends. Oh, and once you have your recap, make sure you put that content on each one of your social platforms! The Met Gala is just one of many events that are coming up this spring. We’re particularly excited…

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