Fashion Marketing + PR
5 Steps to Create Your Content Strategy for Your Fashion Brand
A step-by-step guide on everything a designer needs to do to create a content strategy that actually gets done and helps to grow the business.
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Fashion Marketing + PR
How to Create a Visual Brand Strategy for Your Fashion Business
A guide for creating cohesive and professional visual branding for your fashion line. We cover photography, color scheme, typography, and even packaging.
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How to be a Fashion Designer without Going to Fashion School, Part 2
THE ACTUAL GARMENT: What you need to know as a fashion designer about sewing, construction and textiles so your garment is made correctly.
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7 Essential Elements of a Money Making Fashion Website
A look at what makes a successful eCommerce fashion website, what you absolutely need to have on your website, and why it’s all so essential.
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Building a Fashion Brand: The Importance of Competitor Research
A take a look at why competitor research is so important to do when building your fashion brand and how to do it for your business.
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Fashion Business Owner Musings: We Can’t Keep It All Inside
A reflection on how we can sometimes feel really incapable in our fashion business and what we can do to change those negative feelings.
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What to Put on the “About” Pages of Your Website and Social Media Platforms
The About pages of your social channels and website allow your community to quickly understand what your brand stands for, and why they should care.
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6 Specific Ways to Promote Blog Posts
Six ideas and a few extra tips to help you promote blog posts and get the more reach, clicks, and engagement.
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Designer & Blogger Collaboration: Everything You Need To Know
All the details you need to know for creating a successful emerging designer and blogger collaboration for your fashion brand.
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How to Use Event Coverage to Create a Library of Social Content
Tips on how to plan for capturing great visual content during your event coverage.
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7 Questions Designers Must Ask Before Collaborating with a Blogger
There are several important questions that you need to answer (and ask the blogger sometimes) before you consider collaborating with a blogger.
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