Fashion Marketing + PR
Going Public: How Technology is Changing Fashion Week

…how brands are defining themselves. Facebook, Twitter, Instagram, Tumblr, Pinterest (the list goes on) are now the industry’s preferred marketing tools for generating brand awareness. So much so that labels are now outsourcing traditionally in-house PR and marketing to bloggers and followers. Cole Haan’s #SubwayStyle viral Tumblr campaign, in which a handful of bloggers were selected to help construct the brand’s story of the event, is one of the…

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Fashion Business Advice
Rising Star Makes Technology Stylish: Nicole Kelner

…relied on using as many social media outlets as possible such as Twitter, Pinterest, Facebook, Tumblr and Internet ads. I also reach out to stylists, fashion sites by email. But the resource that has been most successful is by far Twitter because it has brought be a great amount of exposure. StUF: If there were one thing you would want the world to know about you what would it be? NKD: Well, I think I would ultimately want the world to know that…

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Fashion Marketing + PR
Your Tech Guide to Staying in the Know for NYFW 2013

…rs attending events and shows in person and NYFW as the industry knows it. Pinterest: The popular image and product sharing social channel is offering it’s own fashion week hub, featuring images that are a combination of professional shots and those snapped backstage. Users can also explore inspiration boards from top designers like Kate Spade, Michael Kors, and Oscar de la Renta. Throughout the week, users can also access exclusive behind-the-sce…

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Sales
Social Discovery Meets Social Commerce on Fancy

…ar and because you may eventually be able to connect with them. Similar to Pinterest, instead of pinning, you get to “Fancy” an image that is shown in the shape of a popsicle and assign it to a board that you name. From here, you have the option to buy it from a retailer, sell it, or share it along with several other features. If you’re a designer, brand, retailer or a consumer you can sign up for your own store and build your inventory accordingl…

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Manufacturing Resources
EDITD Fashion Trend Forecasting

…hich generate data that even on a small scale you can analyze. Think about Pinterest – search for the type of print you’re considering running, or the garment shape you’re working on, then compare the number of images and repins. It’s all a measure of consumer interests and is an achievable way of in-house trend tracking. Stay on top of sites like Polyvore and Lookbook.nu – keep an eye on what recurring garments or themes are featuring in user’s m…

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Fashion Business Advice
An Inside Look at Fashion Start-up Sketch Street

…n weeks. UGC also plays a key role in product curation. With sites such as Pinterest and Polyvore, ordinary people are becoming taste-makers and offering styling advice. Fashion is inherently social and there is now increasingly more ways for bottom-up feedback from the community, rather than top-down dictation. UGC is at the core of Sketch Street as we try to foster active engagement from the community. At Sketch Street, users submit design sketc…

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Sales
5 Ways for a Retailer to Build a Community Through Email Marketing

…letter, ask your customers to upload photos of their recent DIY’s to their Pinterest with a special hashtag you’ve decided on so it’s easily searchable. Make time in your schedule to check out who’s posted and comment on the pins your customers have uploaded. They’ll really appreciate the personal touch and continue to open and read through your newsletter to see what you’re up to next. Tie in some Community Service: Everyone loves to support a co…

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Fashion Marketing + PR
3 Giveaway Platforms for Your Social Media Contests

…page, and on the other hand connecting visitors to their brand’s YouTube, Pinterest, Instagram, and Twitter platforms as well. Pro: For the $29 price tag per month, users can use all of the tool’s applications from choosing any of the Facebook promotion offerings to sweepstakes, photo contests, and more. Reviewers also expressed that Woobox was easy to use, with a sleek simplicity missing from some of its alternatives. Con: Woobox appeals to thos…

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Fashion Marketing + PR
Designer & Blogger Collaboration: Everything You Need To Know

…feature, but can also be offered on its own. Facebook, Instagram, and even Pinterest mentions count. These days Snapchat is an important player as well. Each of those will have its own fee, or a blogger will offer you several combinations that you can choose ( i.e. 2 Instagram images + 1 Snapchat feature). Measurability of a social media post: It is not a strong feature of this type of collaboration. You can check out the posts and take note of th…

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Fashion Business Advice
Building a Fashion Brand: The Importance of Competitor Research

…w competitors on social accounts – Twitter, Instagram, Facebook, LinkedIn, Pinterest, and email list. Follow your competitors on social accounts so you get real-time updates of what they are doing regarding marketing and messaging. You will start to see patterns and understand their product / market fit. Visit retail locations Visit your competitor retail locations if they have them. Observe who is shopping there, what kind of products they offer…

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Sales
7 Essential Elements of a Money Making Fashion Website

…essence of your brand. Create a Layout Design Moodboard– collect images on Pinterest (or on a physical board if you prefer) of the feel you want your new website to have. This will be super helpful when you’re picking out a template. Choose an email Marketing Platform– it’s a good idea to research and decide on which platform you will use to handle your email marketing so that you can quickly and easily integrate everything as soon as you’re ready…

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