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Fashion Business Advice
Build Your Fashion Brand with Pinterest, Crowdfunding, and Blog Success

…s we’ll be combining our own expertise with that of guest industry experts, answering all your burning questions, and sharing helpful downloads. As always, once you sign up, you can watch and re-watch as often as you like. The Fall Series: Part 1: How to Get 1.5 Million Pinterest Followers Part 2: How to (Crowd) Fund Your Fashion Business Part 3: Build a Company Blog Your Customers Care About (and Read!) The best part… Everything we teach you can…

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Fashion Marketing + PR
How to Use Shoppable Social Media Posts

…s resource created by Later is very helpful. How To Use Shoppable Posts on Pinterest Pinterest’s shoppable posts or “Shop the Look” posts are even easier to create although they are a bit different from Instagram. Where Instagram never takes a user away from their platform for checkout, Pinterest allows you to tag and add custom links to products shared on their platform. Both platforms work well, but with Pinterest, you also get the benefit of tr…

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Fashion Marketing + PR
How to Leverage Your Social Media Analytics to Grow Your Fashion Brand

…n help direct photography decisions, emerging content on your website, and Pinterest boards created. Additionally, use the top-performing content on your Pinterest profile to direct the creation of blog posts, landing pages, or new product pages. If a pin is performing well on Pinterest that is already linked to your website, make sure the accessibility of that page is spot-on. If it’s an older page, create intuitive internal links to more relevan…

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Fashion Marketing + PR
Holiday Marketing Strategies for Your Fashion Business Part 1

…tive and profitable platform to create a paid ad campaign. Learn all about Pinterest’s capabilities and features in our handy Pinterest 101 article for fashion-based business owners. Keyword Targeting in SEO If you already have a website created, chances are you are employing some sort of optimization process for your online presence. Go through some intentional keyword research to determine if any holiday-themed keywords were used to find your si…

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Fashion Marketing + PR
Check Out These Top 5 WordPress Plugins for Fashion Websites

…ously optimized. Pinterest Pin It Button If you’re not currently utilizing Pinterest to grow your exposure you are missing out on valuable traffic. Pinterest is an influential platform, especially in the fashion world. Giving your audience the ability to pin your website’s images directly to their profile is a strategic marketing practice that can be done with a simple WordPress plugin. With 40,000+ active installations and continual updates, the…

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Fashion Marketing + PR
Using Social Media Ads to Expand Your Fashion Brand’s Reach

…campaign is designed to increase exposure and sales. Creating a successful Pinterest campaign is simple and straightforward, even for social media ad newbies. As an added bonus, once the campaign has ended Pinterest will still continue to promote your pin. Make Content Stand Out: Facebook Although Facebook is still a growing and valuable platform, it’s no secret they’ve subscribed to the pay-to-play mentality for business-related content. 2018 has…

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Fashion Marketing + PR
How to Choose the Right Social Networks for Your Fashion Brand

…eferral traffic to your site and products/offerings then that’s great (ex. Pinterest is great for this). Note – not all social networks are built for this, so if this is a main goal, that may be something to consider when diving into new networks. However if your brand goal is awareness – then trying new social networks despite lack of referral traffic may be helpful. Sales – Most fashion brands (and brands in general) are looking to increase sale…

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Fashion Marketing + PR
When Launching a New Fashion Brand, What Comes First?

…n do right away. Schedule out your photos in advance on both Instagram and Pinterest to save time and help curate a beautifully branded feed. Set up your social media bios right away so you don’t miss out on valuable traffic. Be sure to write them strategically so new, potential customers know what you’re all about in just one glance. Focus on Search Engine Optimization If you’re not familiar with SEO, now is a great time to read up on the marketi…

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Fashion Marketing + PR
The Importance of Understanding How Your Customers Use Social Media

…cific audience. The content you place on LinkedIn is not what you place on Pinterest. Understand that while the topic may be the same (new collection, new event, new sale) the way in which the content is presented should be very different, based on how you see your customers responding. So here’s an example of how you might announce a new collection: Pinterest– an editorial image from the collection linking back to the purchase page on your e-comm…

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Fashion Marketing + PR
Marketing Fashion Brands to the The Instant Generation

…r largest sites for referral traffic. As a consumer brand it may likely be Pinterest or Instagram. If so, use those social channels to allow for purchasing too. Leave the purchase link in the bio for Instagram. For Pinterest, ensure that the referral link goes directly to the purchase link. Quick easy ways to allow consumers to purchase without having to pay for sponsored opportunities within those social channels. And in the end, remember to ask…

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Fashion Marketing + PR
5 Steps to Create Your Content Strategy for Your Fashion Brand

…t of people use it to shop as well as for inspiration Cons- have to create Pinterest-friendly images for all your posts if you really want them to stand out Get Clear on Your Goals What is the goal with each of your content platforms? I know that ultimately, you want to get sales. But remember, sales often stem from relationships, so break down each platform with a specific goal. Example: Instagram Post Goal – email list sign ups, Pinterest Goal –…

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Fashion Marketing + PR
How to Create a Visual Brand Strategy for Your Fashion Business

…make sure you’re not just pinning stuff you like. Go wild and fill up that Pinterest board. Create a blank document to which you can add images (e.g. Photoshop, Illustrator, Canva, or heck, you could even use Word). Narrow it down to nine images. Don’t cheat and do 13 because you just couldn’t choose. Here are some ideas for how to choose what images make the cut: Make sure each of your five adjectives are represented. You want the moodboard to fe…

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