Fashion Marketing + PR
How to Grow Your Fashion Brand’s Pinterest Channel
So now that you’ have a Pinterest account and have started to pin away, what are some things that you can do to grow your fashion brand’s Pinterest channel?
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Fashion Marketing + PR
Pinterest vs. The Fancy Matchup
Do you “pin it” or do you “fancy it” or both? Pinterest may be kicking butt and taking names when it comes to members of the Pinterest community but does that give them the championship belt? Let’s assess the uniqueness and differences of both platforms. Unique Traits and Differences: How Each Wins Both are similar in that… Read more »
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How Can Pinterest Work for Your Fashion Brand?
If you read Mashable, are on LinkedIn or keep up with industry talk, then you may already know that Pinterest is probably one of the most talked about and obsessively loved sites out there. For those of you that aren’t familiar with it, it’s a site where you can create corkboards of photos that you’ve… Read more »
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How to Set Up Your Fashion Business
When you’re getting ready to launch your fashion business, there are some basic steps you should take for laying the foundation and getting it set up legally.
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How to Create a Holiday Marketing Strategy for Your Fashion Business
It’s not too late to implement a holiday marketing strategy for your fashion startup! We show you how to take advantage of holiday sales with these tips.
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How to Clarify Your Business Vision So you Can Make More Sales
Something that not enough small business owners spend time on is their business vision. But it’s really important. Because if you don’t have a clear picture of what you’re working towards how can you know what you need to do to get there?
Read MoreFashion Brand Play Out Apparel Shares What it’s Like to Run a Successful Business
Fashion Brand Play Out Apparel Shares What it’s Like to Run a Successful Business In this episode I’m speaking with Abby Sugar, the founder and CEO of Play Out Apparel, an omnichannel gender-equal underwear and athleisure brand. Abby and I had a absolutely fantastic conversation where we discussed: The process of going from a self-funded… Read more »
Read MoreIndependent Fashion Brand Poppy Row Shares What it’s Like to Run a Successful Business
Independent Fashion Brand Poppy Row Shares What it’s Like to Run a Successful Business In this episode I’m speaking with Crystal Cave, the founder and creative director of Poppy Row, which is a collection of modular clothing that ensures every woman feels effortlessly chic and comfortable in her own skin, regardless of her size or… Read more »
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7 Visual Branding Tips for Fashion Entrepreneurs
Visual branding is an important way to grow brand recognition and loyalty for your fashion business. Here’s how to get started.
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How to Start a Clothing Line: Your Step-By-Step Guide
Dear Designers, Your dream and goal of starting a clothing line can happen. Listen, I get it. Learning everything you need to know in this industry can be intimating and scary. Starting, running, and growing a clothing line is not easy. It requires time, money, and a lot of dedication and determination. You’re working on… Read more »
Read MoreDiversity, Equity, and Inclusion
StartUp FASHION Diversity, Equity, and Inclusion Policy StartUp FASHION is an anti-racist organization and we are working to develop and implement strategies within the business to help dismantle systemic racism. StartUp FASHION’s core message, value, and mission is rooted in encouraging people to follow their dreams and goals to live a happy and fulfilled life.… Read more »
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