Fashion Marketing + PR
How to Make Each One of Your Social Media Fans Feel Special
Here are a few ways your brand can help your social media fans feel special, and not just another number on your analytics page.
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Choose What Best Describes You Get Tailored Help For Your Business
Fashion Marketing + PR
5 Tips for Optimizing Your Brand’s YouTube Channel
Nowadays with so many video content options from Instagram and Vine — it’s easy to forget about YouTube. However, it is still one of the largest search engines on the web and can be perfect for enabling your video content to be discovered, consumed, and shared across channels. We’ve spoken before about the value of… Read more »
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3 Giveaway Platforms for Your Social Media Contests
Three social marketing giveaway platforms will allow you to effectively engage with your fashion label’s target audience.
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How to Apply Nordstrom’s Social Media Approach to Your Fashion Brand
Nordstrom is proving itself to be an expert at engaging with its audience across multiple social channels. Let’s examine Nordstrom’s social media approach
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How To Stay True to Your Fashion Label as Technology Enables Instant Gratification
For the most part, technology has done amazing things for equalizing the playing field for designers looking to break into the industry. That is not to marginalize the challenges emerging designers face on a daily basis and that many of the original barriers to entry no longer exist. Rather, designers have a wide variety of… Read more »
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4 Ways to Connect Your Online and Offline Marketing Efforts
When it comes to marketing your brand, there should be solid connection points between both your online and offline marketing.
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How to Understand Your Competition in Order Grow Your Business
You may be tempted to ignore competition so you aren’t seen as copying, but learning to understand your competition goes deeper than marketing.
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Are Alternative Digital Marketing Platforms Right for Your Fashion Brand?
If you thought an intimate knowledge of Facebook would carry your label’s digital marketing strategy, it might be time to re-canvas the social media landscape. More and more, marketers for some of the leading labels within the industry are exploring alternative tools for engaging with fans and reaching entirely new communities. Most recently, these experts… Read more »
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5 Secrets to Becoming Your Customer’s Best Friend Forever
Getting to know your customer is necessary for building loyalty so important to learn how to go about becoming your customer’s best friend.
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3 Factors to Consider When Hiring a Community Manager for Your Fashion Brand
As your brand grows so will your social media presence. At some point, you’re going to need help. How do you go about hiring a community manager?
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Going Public: How Technology is Changing Fashion Week
Let’s reflect on the state of fashion, more specifically technology’s role within the industry. And how technology is changing fashion week as a whole.
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