It’s that time of year again, readers. MAGIC time! This Saturday we’re heading out to Las Vegas and spending a week immersing ourselves in all the amazing treats that WWDMagic has to offer. Over the past couple of seasons, we’ve covered Sourcing at MAGIC, POOL Tradeshow, Project Tradeshow, and a lot of really informative and… Read more »
Read MoreIdentifying a problem and solving it is one of the simplest ways to ensure business success in almost any industry. This is exactly what young Penn State student, Nicole Kelner did. Starting her journey in December of 2011 Kelner, a self-taught seamstress and designer created a line of smart device fashions that allow you to… Read more »
Read MoreJust as important as making sure your product is available on the internet and you are easily searchable via all social networks; offering your current and potential customers an unforgettable in store experience each and every time they visit is vital to ensuring your business continues to thrive. Remember when there was no e-commerce? It’s… Read more »
Read MoreI decided to write this story because I’ve been amazed with the amount of online opportunities for a new designer. We’ve covered various types of online retailers such as Boutine, Up & Wear, The Cools and many others. These sites have their own point-of-difference and niche, which make it easier for a designer to get… Read more »
Read MoreWhile on a scuba diving boat trip in Koh Tao, Thailand, I struck up a conversation with a young lady in, I would guess, her mid twenties. She mentioned that she was worried about getting sunburn because the boat didn’t offer much protection. I asked if she was wearing any sunblock. Her response: Nah, I… Read more »
Read MoreAcross the country, spring is finally here! This means that there are trunk shows, fairs, designer markets and trade shows popping up all over. You may be involved in them and if you’re not, this is certainly one of the best times to shop the market. If you’re selling, it’s obvious that your number one… Read more »
Read MoreIf a designer can get a good handle on what is going to sell in the coming season, they have gotten one step closer to building their brand. But with an emerging designer’s slim budget, it certainly may mean that using trend forecasting services is completely out of the question. However, it’s time to think… Read more »
Read MoreEvery designer has their own unique combination of tools for designing, creating, and marketing their fashion line. But one common thread that all designers should find necessary is trend forecasting. For those who don’t know what fashion forecasting consists of, it is a resource that can help designers predict what colors, fabrics, trends, and styles… Read more »
Read MoreIn business, there’s a term called 360 degree marketing. It means that you are communicating the same messaging, look, and feel through all of your mediums whether it’s online or offline communication such as promotions, direct mail and in-store opportunities. Nowadays, it’s so important to connect your social platforms in a 360 degree manner. Social connections… Read more »
Read MoreAs an emerging designer, you probably have your hands full. Well actually, you do have your hands full. From designing to production to sales, there’s a lot that goes into your day. Then, there’s finding time to engage in social media. You’re probably on some platforms or know that you should be because everyone says… Read more »
Read MoreI spent most of August attending tradeshows to look for new designers and scope out collections for Spring 12. MAGIC was my fifth tradeshow and the last one of the month. I attended MAGIC the year before and wow, there were so many strong additions. It was truly a fun and memorable experience with a… Read more »
Read More
