Fashion Marketing + PR
How to Leverage your Brand Advocates to Their Full Potential
A look at how to get the most out of the relationship you have with your brand advocates; both for your brand and for them.
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Fashion Business Advice
Why Using Social Media to Increase Sales is Not As Simple as Some Like to Pretend
Social media is often seen as the golden ticket to fashion business success. But there’s a lot more to it than that.
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Independent Label Al Shamswear Takes Us Behind the Scenes of an Emerging Brand
Our latest Instagram takeover was with independent designer Kim Shamsiddin, founder of Al Shamswear Exceptional Islamic Apparel, as she took us along to an event where she showcased her work. Kim is an attorney, U.S. Army veteran, former undercover NYPD officer, and a member of the StartUp FASHION community based in New Jersey. Her line is designed for the Muslimah community; created for women who are… Read more »
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Spring Cleaning Your Fashion Marketing Efforts
4 things you can do to improve your fashion marketing spend and trim the unnecessary efforts.
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Independent Label Nearly Naked Takes Us Behind the Scenes of an Emerging Brand
A look behind the scenes with emerging brand Nearly Naked as they prepare to exhibit at WWD Maigc Tradeshow.
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Independent Label House of Adnama Takes Us Behind the Scenes of an Emerging Brand
A look at what it’s like to be an emerging brand tackling the long and hectic day of an editorial photo shoot.
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How to Add Video Content to Your Social Media Strategy
A look at why video content is important for your fashion brand and how to add it to your social media strategy.
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Independent Label SofiaFima Takes Us Behind the Scenes of an Emerging Brand
A behind the scenes look at the world of emerging brand SofiaFima.
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Marketing Fashion Brands to the The Instant Generation
A look at how this generation of consumers think and purchase and what it means for fashion brands.
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Independent Label Camilla J Couture Takes Us Behind the Scenes of an Emerging Brand
A look at our fun Insta-Takeover and behind the scenes happenings of emerging brand Camilla J Couture.
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Your 2015 Fashion Business Marketing Plan Checklist
How to look at your fashion business marketing thus far and plan for growth in the new year.
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