Is it a bad idea to switch mid-way through from working with freelance pattern/sample makers to a full-service apparel factory/ production company? How do I stay on brand?
A look at the connection between your personal brand and your business brand and why it matters.
A look at how Shannon Whitehead co-created one the most successful Kickstarter campaigns using storytelling. And how you can too.
Why predictability in your fashion marketing will do nothing for your brand but help it goes lost in a sea of sameness.
If you’re a new start-up or small business,knowing how to begin branding yourself is essential for success.
We sat down with Lee Stevenson, founder of SLATE DESIGN, a branding agency, to find out how emerging designers can succeed in the business of fashion.
It's important to start polishing your writing voice because the copy on your website is just as important as the visuals you use to communicate your brand.
One of the most crucial, and overlooked, elements at the beginning of a new business is creating a fashion brand identity.