Why and How You Should Build Your Brand Playbook
A look at what a brand playbook is and why it's an important tool for growing your fashion brand and business with consistency.
Posts in: branding
Dear StartUp FASHION: How Do Manufacturing Options Impact My Branding?
Is it a bad idea to switch mid-way through from working with freelance pattern/sample makers to a full-service apparel factory/ production company? How do I stay on brand?
How Your Personal Brand Impacts Your Fashion Business Brand
A look at the connection between your personal brand and your business brand and why it matters.
How to Use Storytelling to Raise Over $64K for Your Fashion Brand
A look at how Shannon Whitehead co-created one the most successful Kickstarter campaigns using storytelling. And how you can too.
Predictability Is Not The Same as Consistency, So Stop Being Boring
Why predictability in your fashion marketing will do nothing for your brand but help it goes lost in a sea of sameness.
5 Ways To Begin Branding Yourself and Your Business
If you’re a new start-up or small business,knowing how to begin branding yourself is essential for success.
SLATE Designs Shares How Emerging Designers Can Succeed in the Business of Fashion
We sat down with Lee Stevenson, founder of SLATE DESIGN, a branding agency, to find out how emerging designers can succeed in the business of fashion.
3 Tips for Polishing Your Writing Voice to Improve Your Website
It's important to start polishing your writing voice because the copy on your website is just as important as the visuals you use to communicate your brand.
The Importance of Creating Your Fashion Brand Identity
One of the most crucial, and overlooked, elements at the beginning of a new business is creating a fashion brand identity.