Independent Fashion Brand Poppy Row Shares What it’s Like to Run a Successful Business
In this episode I’m speaking with Crystal Cave, the founder and creative director of Poppy Row, which is a collection of modular clothing that ensures every woman feels effortlessly chic and comfortable in her own skin, regardless of her size or body type.
Crystal and I had a fantastic conversation where we discussed:
- how to truly serve your customer through your business
- the process of creating a movement more than a clothing brand
- a story about being half naked in a European bathroom!
ABOUT THE BRAND + DESIGNER
A proud supporter of the slow fashion movement, the Poppy Row line is produced in Los Angeles under the tenants of social consciousness and fair trade from eucalyptus and recycled materials.
Following her work in branding + marketing, Crystal decided to follow her dream of becoming a celebrity stylist and worked between NY and Los Angeles on the teams behind many major brands including Taylor Swift, Usher, Billboard Music Awards, and many more.
After working with women across the globe, she realized there was a real need in the marketplace for functional, transitional and stylish staples that were sustainably made. This is what led to the creation of Poppy Row.