Sales
Going Global Part III: Penetrate the Global Market and Expand Your Fashion Business

Part III of Going Global is the really fun part. At this stage you’ve researched your ideal regions to target and the infrastructure you need to ship. Now in this next phase you get to play and envision how your brand will take on identity in this new market. Who will be experiencing your brand? How will your brand be perceived? What does your new customer care about? Lets dive in.

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Sales
3 Simple Steps to Grow Your Wholesale Fashion Business Through Merchandising Strategy

We often forget that a big part of what makes a successful brand is what happens behind the scenes in understanding your customer, creating profitable assortments, and understanding your sales history. By taking time to develop important skills such as a merchandising strategy, you can start to make a difference in getting one step closer to that dream account.

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Fashion Business Advice
What I Learned: The Designer of International Jewelry Brand Rienne Creations Shares Her Story

Learning from early-stage designers is a good thing. Sharing the story of recent mistakes and the first successes is just as useful. Learning from a professional, someone who has built an international jewelry brand, is as good as gold, since someone like Adrien Nagy, the Hungarian owner and designer of Rienne Creations has a lot to… Read more »

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