Dear StartUp FASHION: How Do Emerging Designers Stand Out in a Crowded Marketplace?
Answering a "Dear StartUp FASHION" question about how emerging designers can compete in this marketplace of bigger, well-funded brands.
Posts in: dear-startup-fashion
Dear StartUp FASHION: How Do Manufacturing Options Impact My Branding?
Is it a bad idea to switch mid-way through from working with freelance pattern/sample makers to a full-service apparel factory/ production company? How do I stay on brand?
Dear StartUp FASHION: How Can I Use Event Marketing to Grow My Fashion Business?
"Dear Startup FASHION, I know social media isn’t the only way to market my business. I also know I have to get offline too. What kind of things go into marketing your business offline on a budget?”
Dear StartUp FASHION: How Can I Create Relationships with My Customers?
We take a look at different ways that your brand can market with a goal to create real relationships with customers as a means of growing your business.
Dear StartUp FASHION: How Do I Create a Plan for Soft Launch Marketing in My Business?
A look at how creating a marketing plan for a soft launch differs from an official launch and what to do to prepare a for a successful soft launch marketing campaign for your fashion business.
Dear StartUp FASHION: How Do You Know if You are Ready for a PR Firm?
We answer a fashion designer's question about figuring out if your brand and business are ready for PR and what to do if the answer is yes.