Sales
How to Create a Direct to Consumer Strategy and Surpass Your Sales Goals
Wondering how to create a direct to consumer strategy to surpass your fashion business sales goals? These tips from Syama Meagher are a must-read!
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Fashion Marketing + PR
Fashion PR: 5 Ways to Get Your Fashion Product Featured in the Press
Want to boost your brand awareness? These five fashion PR tips from PR Dispatch will help you get your product featured in the press.
Read MoreFinance + Legal, Fashion Business Advice
How to Fund Your Fashion Business: A Look at New and Traditional Models
In this post, StartUp FASHION interviews three very smart women about the ins and outs of three types of fashion funding.
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Using Social Media Ads to Expand Your Fashion Brand’s Reach
Are you considering investing in social media ads for your fashion brand but you’re not sure where to start? This post will help you make the best choice.
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The Rise of Visuals: Creating a Video Marketing Strategy
For fashion business owners, a video marketing strategy is a key way to build brand recognition. Learn more about video marketing with these tips.
Read MoreFashion Business Advice
Designer Discussions: A Successful Founder Shares How She Grew Her Fashion Business
We interviewed a successful handbag brand about how they built their business. We discussed everything from production, to money, to public relations and marketing, mentorship, and so much more.
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Email Marketing Best Practices for Fashion Startups
We lay out the the types of emails you should be sending to your audience, how to acquire new subscribers, and what to say in your emails to keep people opening them. Email is too often ignored by fashion startups for fear of not knowing what to say. But they are too important to business success to be ignored.
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What Are Your KPIs and Why Do They Matter?
If you’re thinking about marketing for your fashion startup, you’re likely running into a lot of mentions about metrics, measuring success, and these things called KPIs. What do they mean, exactly, and how do you decide what’s right for you and your business? Let’s start with the basics. KPIs are “Key Performance Indicators,” which are,… Read more »
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4 Non-Traditional Marketing Tactics You Should be Trying for Your Fashion Business
We review four ways you can really amp up your marketing tactics in your fashion business to increase brand awareness and make those sales!
Read MoreFashion Trade Shows
Here’s Your List of Fashion Trade Shows 2018
It’s about to be a new year and you might be thinking about fashion trade show participation. If that’s the case, here’ s a list of fashion trade shows for 2018.
Read MoreManufacturing Resources
10 Ways to Get Your Manufacturer to Love You
Building a relationship with your fashion manufacturer is incredibly important. In this post, MakersValley shares how to do that effectively.
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