Luxury brand ELEVEN SIX shares their strategies for brand building — talking eCommerce, photography, email marketing, and more.
Read MoreTHE ACTUAL GARMENT: What you need to know as a fashion designer about sewing, construction and textiles so your garment is made correctly.
Read MoreA look at what makes a successful eCommerce fashion website, what you absolutely need to have on your website, and why it’s all so essential.
Read MoreA look at the top three reasons why designers don’t hear back form buyers and a detailed step-by-step on how to change that for your fashion brand.
Read MoreWe’re going to dive in a little deeper on some of the ways to get a celebrity endorsement for your product, how each option works, and the benefits and drawbacks of these methods.
Read MoreInventory management is something that looms over the heads of a lot of fashion brands. Here are tips for dealing with it and a way to better plan.
Read MoreA celebrity endorsement signals to consumers that the brand they’re endorsing is both cool and current; more importantly for you, an endorsement gives your brand an opportunity to tap into that celebrity’s market.
Read MoreIt’s about to be a new year and you might be thinking about fashion trade show participation. If that’s the case, here’ s a list of fashion trade shows for 2017. Fashion Trade Shows- Sourcing Source fabrics and trims, attend business seminars, meet factories, sample makers, printers, and all kinds of production focused industry folks.… Read more »
Read MoreBrand partnerships can be effective and cost-efficient ways to drive awareness and expand your audience. However, keep in mind–you can’t partner with just anyone. You need to select collaborators with whom alignment will elevate your brand, bringing visibility, and validation to you.
Read MoreDesigners know that they should have production sources lined up before taking the first order on a collection. The problem is that this isn’t easy; there’s a lot that goes into locating the right factory, asking the right questions, and getting the ball rolling.
Read MoreLately, it seems that fashion is favoring pieces that are easy to wear- not just easy in that they look great, but also as in your outfit creates no hassles as you go about your day. Case-in-point: the bodysuit.
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