Fashion Marketing + PR
Are You Using Social Media Too Much in Your Business?

…ook feed, scrolling through Instagram, or categorizing your inspiration on Pinterest. Do these things, of course! But don’t let them consume you. The thing is, you have to find balance. Yes, marketing is absolutely crucial, but so is making sure that you’re creating a product that’s worth marketing, so is networking offline with potential collaborators, so is attending educational seminars and workshops to improve your business skills. Social medi…

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Operations
How to Get Your Project Ideas Across to Graphic Design Freelancers

…ration Collect any and all inspiration for the project. Maybe use a secret Pinterest board or a web clipper such as Evernote or simply start tearing magazines. The more you can share with the designer about what you love, the better. Collect the Ugly Remember that it’s not just about what you do like, it’s also about what you don’t like. Communicating which typography, colors, layouts, aesthetics you don’t want to see used is just as helpful as co…

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Fashion Marketing + PR
9 Things You Must Consider for Your Fashion Business in 2014

…: Facebook, Twitter, YouTube. Meanwhile, 61% have expanded into Instagram, Pinterest, and Google+. -L2 A majority of fashion brands maintain both a mobile-optimized site (69%) and offer mobile-optimized commerce (55%). -L2 61% of people have a better opinion of brands when they offer a good mobile experience. – Latitude 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets. – Knotice Setting Your Fashion Tech Goals for…

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Sales
How To Stay True to Your Fashion Label as Technology Enables Instant Gratification

…that they have created through a variety of online mediums. Emerging designers should set their sites on their brand’s differentiation within the digital world, not just presence generally. Whether its Instagram, Twitter, Pinterest, or even your label’s website, choose the digital medium that will allow you to communicate what makes your brand special, and more importantly, that instant gratification when it comes to design is overrated….

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Operations
How to Understand Your Competition in Order Grow Your Business

…to follow your competitors on social media. Twitter, Facebook, Instagram, Pinterest, all of them. This is not considered stalker, it’s considered being smart in business. I’m not telling you to follow them and hijack all their followers, but awareness of what’ your competition is doing on social media is directly related to making sure your customers don’t get bored with you. Remember, consumers have so much choice these days. You need to stay on…

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Fashion Marketing + PR
Why Your Pre-Launch Fashion Brand Needs a Blog

…sharing these blog posts on your social channels like Facebook, Instagram, Pinterest, or Twitter. Use relevant hashtags, share them with people who you think will be interested, and tag any mentioned parties. You can also use these blog posts to start a conversation if you’re wondering what people think of a particular design, or of a particular choice you’re making in your manufacturing process, for example. It’s always difficult to grow a social…

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