Fashion Marketing + PR
How to Take a Giant Step Forward in Your Fashion Business
A look at one very important thing designers should do in order to make moves forward in their fashion business. And how to do it.
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Fashion Business Advice
Fashion Business Owner Musings: When Excitement is Mixed with Overwhelm
Reflecting on how the new year is a mixed bag of emotions; excitement and possibility, but also overwhelm and confusion. Along with how to fix it.
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How Fashion Brands Can Identify and Utilize Celebrity Endorsements to Grow
A celebrity endorsement signals to consumers that the brand they’re endorsing is both cool and current; more importantly for you, an endorsement gives your brand an opportunity to tap into that celebrity’s market.
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10 Ways to Prepare for Attending a Fashion Trade Show
With sourcing season quickly approaching, a lot of designers and brands are putting together their plan for getting the most out of attending the fashion trade shows in January. And while that may sounds a bit dramatic to you, I think it’s a really good idea. Here’s the thing. Fashion trade shows are not just a place… Read more »
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3 Things Fashion Brands Need To Do to Land Press Coverage
Press coverage is one of those things that has a leg in both the vanity metrics of our businesses and the actual metrics of our businesses. But it’s a tough area. Because it takes time, consistency, and thoughtful strategy. Three things that we as often impatient business owners aren’t all that good at accepting. Understanding the fundamentals of getting press coverage is at the heart of being successful at it.
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Going Global Part III: Penetrate the Global Market and Expand Your Fashion Business
Part III of Going Global is the really fun part. At this stage you’ve researched your ideal regions to target and the infrastructure you need to ship. Now in this next phase you get to play and envision how your brand will take on identity in this new market. Who will be experiencing your brand? How will your brand be perceived? What does your new customer care about? Lets dive in.
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Fashion Business Owner Musings: When All You Want to Do is Sit and Read a Book
I’m at that scary point when you’re under a deadline, it’s looming, you can see it on the calendar staring at you, but you just can’t seem to get your shit together enough to make things happen.
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How to Take a Content-First Approach to Grow Your Fashion Brand
A look at why and how a content-first approach to marketing your fashion business is a great way to connect with loyal customers.
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Why and How Updating Your Branding Will Help You Grow Your Business
A look at what goes into updating your fashion business branding; why it’s a good idea and the impact it can have on your relationship with your community.
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Designing Your Fashion Line with Sustainability in Mind; A Second Look
Our recap of the seminar Designing with Sustainability in Mind from the July 2016 Texworld USA fashion trade show.
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10 Tips for Pitching Your Fashion Brand to Editors
Pitching your fashion brand and getting the right press placement can sell out an item for the season or help land that first appointment with a retailer.
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