Fashion Marketing + PR
5 Creative Ways to Build Your Email List
A well-executed email list can boost your brand with minimal time commitment. This post gives tips for building your fashion email list organically.
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Fashion Marketing + PR
How to Connect Your Brand Personality to Your Visual Brand
Creating a brand is something that’s done in steps. First you work on your brand personality, then you work on connecting that personality to your visual brand. This ensures that your brand is communicated to your audience with clarity and consistency.
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Facebook Advertising 101 for Fashion Startups
We break down facebook advertising into a list of basic steps if you’re a fashion startup just getting started in this area of social media. We know if can be overwhelming and confusing to add this aspect of advertising to your marketing mix, so we share how you can get started.
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How to Leverage Your Social Media Analytics to Grow Your Fashion Brand
We take a look at four “biggies’ when it comes to social media platforms to discuss what kind of social media analytics they offer and how best to use those analytics to grow your fashion brand.
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Fashion Business Musings: Are You Scared of Success?
I’m reflecting on the idea that many of us could actually be scared of success in our fashion business. While it seems counter-intuitive to entrepreneurship, it’s not. It’s a common roadblock for many business owners and it’s important to recognize when it’s happening.
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Your Brand Personality vs. Your Own Personality: How to Differentiate
Have you taken the time to figure out your brand personality? Not just your identity as a brand but the human-like personality that all brands need. We give you some questions to ask yourself to create a strong brand personality.
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How to Plan and Create Your Fashion Business Editorial Calendar
Posting on social media, publishing blog posts, sending emails…there is so much to do when it comes to content creation. So organization and planning is key. We break down how to plan and create your editorial calendar so that the content you’re creating is actually helping your fashion business to grow!
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Pinterest SEO Tips: Not Just a Social Platform
If Pinterest is one of those platforms you’ve been ignoring, as a fashion brand it might be worth a look. We dive into 5 helpful Pinterest SEO tips for growing your visibility and increasing your website referral traffic.
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Engage Your Audience: The Importance of Email Marketing Strategies
We discuss the importance of email marketing strategies for the growth of fashion businesses- why they’re important, how to create one, and what they do for your business.
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