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Fashion Marketing + PR
Pinterest SEO Tips: Not Just a Social Platform

…en original content and repins. Use one of the automation programs mentioned above to schedule out your content, so you’re pinning or repinning at least 8-10 pins per day. Never overlook the value of a well-curated, well-branded Pinterest profile. If a Pinterest strategy is well thought through and consistently executed, it will easily become a huge source of referral traffic for your website. *Reference: https://www.omnicoreagency.com/pinterest-s…

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Fashion Marketing + PR
12 Pinterest Tips to Drive Traffic and Conversions

…save it for later. According to some of the latest statistics released by Pinterest, 48% of US Pinterest users get on the platform to shop. By providing a clear and well-marked path from an image they like to the product on your website, you’re opening your products up to a much larger audience. Optimize Your Pins, Boards, and Profile Because Pinterest uses an algorithm to show relevant pins to users, keywords are just as important on the platfor…

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Fashion Marketing + PR
Beginner’s Guide to Fashion Advertising on Pinterest

…purchased. They’re already aware of your brand, and have shown interest, so they’re a lot more likely to purchase something than someone who has never heard of you before. Conversion Tracking: In order to track if Pinterest ads are converting into sales, you’ll want to add a little snippet of Pinterest tag code onto your website so that Pinterest can access this data. Don’t worry, it’s secure, and will help you make better decisions about your ad…

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Fashion Marketing + PR
How to Use Promoted Pins on Pinterest to Grow Your Fashion Business

…u have another tool you prefer. Also, be sure to check the keywords within Pinterest, as Pinterest search can be different than on Google. People typically search on Pinterest the same way that they speak, so you want to write descriptions in plain language as much as possible. Try answering these questions like: What is it? Where is it? Why is it interesting? Why should the reader keep clicking through your brand’s board? Also remember to write t…

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Fashion Marketing + PR
How to Use Pinterest to Grow Your Fashion Brand

…your designs, and what inspires you as a designer. Check out Kate Spade’s Pinterest for more inspiration for smart Pinterest content. Business Savvy: Though a lot of people don’t realize it, Pinterest has its own business center intended to help you as a small business owner take advantage of the platform’s unique B2C opportunities. The center provides tips for creating better visual content and also features case studies that will be of interest…

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Fashion Marketing + PR
The Pinterest Tips Checklist for Converting Pins to Sales

…sure that they are being noticed and that their pins are coveted by these Pinterest-loving women. Here is a Pinterest tips checklist to help convert those pins to sales. The Basics of Setting Up Your Pinterest Boards Make sure your bio is beyond awesome. Ensure that your profile photo is attractive, inviting, and easy to understand. Include your website or blog link. Make sure that your cover photo for each board is attention-grabbing. Remember t…

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Fashion Marketing + PR
Wanelo and Pinterest for Business Make Shopping Easier for Your Customer

…a daily basis. Wanelo is perfect if you want another way for consumers to purchase directly as it’s one of the two main calls to action for items on Wanelo. I see Wanelo as an added bonus, but not a reason to ever give up on Pinterest. Interested in improving your Pinterest strategy? There’s a great Build Your Fashion Brand online course for that. Check it out >>   Stat Sources: Social Commerce Blog, Expanded Ramblings, Digiday Image via Just Ard…

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Fashion Marketing + PR
Pinterest vs. The Fancy Matchup

…olks, and other product and service providers – don’t put all your eggs in Pinterest when there’s true value in the Fancy too (despite its low membership) Let the numbers speak for themselves: Pinterest: 11,000,000 registered users with 32,400,000 pins. The Fancy: 250,000 registered users with 16,700,000 fancies “66.8 fancies, or dare we say “pins” per person, on The Fancy versus approximately 3 per person on Pinterest.” The Fancy has also had 1 m…

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Fashion Marketing + PR
How Can Pinterest Work for Your Fashion Brand?

…Stylecaster’s State of Style Summit where we confirmed our suspicion that Pinterest reigns supreme. We heard how people were using it and wanted to give you some ideas on how it could work for your brand. Cost Effective: Pinterest should be a part of your DIY marketing plan because it’s free and the viral aspect is huge. Once you sign up, you can start pinning items to your board and also start branding. The site gives you tools to help you promo…

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Fashion Marketing + PR
How To Use Pinterest Guided Search

…ands, has been upping it’s ante when it comes to search. A few months ago, Pinterest opened up Guided Search for consumers, which allows people to explore and discover more than expected. This is great for brands, so they can be found and discovered even when people may not be looking specifically for them. It allows for more opportunities, and fun for both brands and consumers. There are of course a few tips to ensure your brand is able to take a…

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Fashion Marketing + PR
Everything You Can Do Right Now to Leverage Pinterest to Increase Sales

…potential consumers to drool over and covet. How can you take advantage of Pinterest right now? Get inside the mind of your customer. Think through their lens. They’re still thinking of fashion week and they’re also looking ahead. Consider the following to get your Pinterest boards ready for both inspiring, planning, and purchasing. Fashion Week lookalikes from your line Influencer curation from the runway and street style Sneak peeks of your holi…

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