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Fashion Marketing + PR
Pinterest SEO Tips: Not Just a Social Platform

Who doesn’t love to kill some time on Pinterest? It’s a continual source of inspiration, creativity, and fast dinner recipes. However, by its own admission, it’s less of a social platform and genuinely dedicated to the discovery of information on the internet. The platform often gets a bad rap for inspiring discontentment, comparison, and fostering copycat syndrome. However, when used effectively, it’s not just a social platform. It’s a search…

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Fashion Marketing + PR
Beginner’s Guide to Fashion Advertising on Pinterest

Did you know that Pinterest users are 47% more likely to be introduced to a new brand vs. people on other social platforms? For a fashion startup, Pinterest can open up so many doors for new audiences to discover your brand. It’s the perfect place for people to discover, share, and save products like apparel, and it’s become a search engine for inspiration and style all over the world. Now that Pinterest offers advertising, it’s absolutely…

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Fashion Marketing + PR
How to Use Promoted Pins on Pinterest to Grow Your Fashion Business

Promoted pins opened up to the masses over the past year, which is huge for smaller businesses and startups, and allows brands to reach more of their potential customers through this ultra visual social platform. What are promoted pins? Promoted Pins are a paid advertisement opportunity for your brand to choose your best pins to appear in the most relevant places within Pinterest with selected targeting to drive awareness, engagement, or…

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Fashion Marketing + PR
How to Use Pinterest to Grow Your Fashion Brand

In honor of Pinterest’s recent launching of its first API, this week we are sharing some helpful tips to make the most of the platform and how you how to use Pinterest to grow your fashion brand. With 82% of all fashion and retail-related pins coming from consumers and only 18% from brands, being active on Pinterest is a favorable way to connect with your brand’s target community. How to Make the Most of Pinterest as an Emerging Designer:…

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Fashion Marketing + PR
How to Grow Your Fashion Brand’s Pinterest Channel

There have been many articles, tips and advice, and general how-to guides out there for why your brand should have a presence on Pinterest. As the third largest social media channel after Facebook and Twitter, Pinterest is a great channel for brands within visual industries to use as a tool for creating an online community. As a designer you can create boards to showcase your collections, design inspiration, and other topics that fit your…

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Fashion Marketing + PR
The Pinterest Tips Checklist for Converting Pins to Sales

For the fashion industry, Pinterest is practically gold. As a predominately female social media platform, Pinterest is the place where women go for style inspiration from brands, friends, bloggers, celebrities, and other individuals who have great style to share. These women are not there just to look at a dress and walk away – they spend hours looking, liking, re-pinning, and sharing their coveted finds throughout their own Pinterest…

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Fashion Marketing + PR
Wanelo and Pinterest for Business Make Shopping Easier for Your Customer

Pinterest isn’t going anywhere anytime soon. It’s been rocking the visual content scene since its closed beta in 2010. It has over 70 million users (as of July 2013), with average of 14 minutes per session. In fashion and retail, 18 percent of content engagement on Pinterest is driven by brands, 82 percent by community 70 percent of brand engagement on Pinterest is generated by users, not brands Pinterest pins that include prices receive…

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Fashion Marketing + PR
Pinterest vs. The Fancy Matchup

Do you “pin it” or do you “fancy it” or both? Pinterest may be kicking butt and taking names when it comes to members of the Pinterest community but does that give them the championship belt? Let’s assess the uniqueness and differences of both platforms. Unique Traits and Differences: How Each Wins Both are similar in that they provide a social community to share various interests in a visual manner including but limited to wedding plans,…

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Fashion Marketing + PR
How Can Pinterest Work for Your Fashion Brand?

If you read Mashable, are on LinkedIn or keep up with industry talk, then you may already know that Pinterest is probably one of the most talked about and obsessively loved sites out there. For those of you that aren’t familiar with it, it’s a site where you can create corkboards of photos that you’ve found online or ones that you upload yourself on any topic you like. Whether it’s your inspiration, food fantasies, or shoes that make you smile,…

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Fashion Marketing + PR
How To Use Pinterest Guided Search

Pinterest, a visual social platform known for being awesome for fashion brands, has been upping it’s ante when it comes to search. A few months ago, Pinterest opened up Guided Search for consumers, which allows people to explore and discover more than expected. This is great for brands, so they can be found and discovered even when people may not be looking specifically for them. It allows for more opportunities, and fun for both brands and…

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Fashion Marketing + PR
Everything You Can Do Right Now to Leverage Pinterest to Increase Sales

Pinterest, having launched over 5 years ago, is still a marketer’s dreamland for reaching consumers. It is a visual storyboard for consumers who love to dream and plan. And when it comes to fashion, people are always dreaming…and planning. With Fashion Week in full swing across the major cities of New York, London, Paris, and more… fashion enthusiasts are drooling over the latest upcoming trends and what they can potentially…

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