When a fashion brand launches a pre-sales campaign it’s really, really important to be extremely thoughtful about how that campaign runs. From the production to marketing, details needs to be addressed otherwise you risk a lot of unhappy customers on your hands.
Read MoreSomething that not enough small business owners spend time on is their business vision. But it’s really important. Because if you don’t have a clear picture of what you’re working towards how can you know what you need to do to get there?
Read MoreHow do you react when life gets in the way of your fashion business? It’s okay to take a break and focus on other things as long as you don’t give up.
Read MoreWhen it comes to creating a path for growing your fashion business, there’s no one single way to make it happen. Instead the best thing you can do is create a blueprint laying out a structure for how you will make more sales and then tailoring that blueprint to your business, brand, and specific goals.
Read MoreYour fashion business marketing strategy is almost like a living, breathing thing that is tweaked regularly based on a lot of different factors. But, that doesn’t mean that there aren’t aspects of your marketing that remain consistent.
Read MoreA reminder that we’re not always going to be in love with our businesses as fashion business owners and that’s OK.
Read MoreThere’s a lot to think about when you’re working on launching your fashion business. There are decisions to make before, during, and after that all need your attention. Let’s talk about three of the most important things to think about before launching your fashion business. Create your Money PlanWhen you’re planning to launch a business… Read more »
Read MoreMost fashion business owners have to deal with business copycats eventually. Here’s why you shouldn’t let it get you down.
Read MoreFew things can stall your fashion business sooner than feeling overwhelmed. Instead of shutting down, try this trick and yourself what is your minimum?
Read MoreDoing less in your fashion business can feel counterintuitive. I get that. When running a business, the common understanding is that the more you do, the more successful you’ll be. But I don’t agree with that. And when I listened to this Hidden Brain podcast called Do Less, I was shaking my head yes, a… Read more »
Read MoreReaching the right audience at the right time is crucial for the success of your fashion brand. In order for your brand to grow, you need to bring in new customers who are interested in your designs. Using cross promotion to reach a new audience is an excellent strategy for finding new people and encouraging… Read more »
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