Doing less in your fashion business can feel counterintuitive. I get that. When running a business, the common understanding is that the more you do, the more successful you’ll be. But I don’t agree with that. And when I listened to this Hidden Brain podcast called Do Less, I was shaking my head yes, a… Read more »
Tags: Business Musings
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Reaching the right audience at the right time is crucial for the success of your fashion brand. In order for your brand to grow, you need to bring in new customers who are interested in your designs. Using cross promotion to reach a new audience is an excellent strategy for finding new people and encouraging… Read more »
Tags: growing
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Having a video marketing strategy is a highly valuable for many fashion brands. By using video effectively, you can show off your designs, give your customers a better idea of what your outfits actually look like, and add a deeper personality to your brand.
Tags: growing
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Reflecting on how easy it is to focus on the negative, even in positive situations. And how we can change that in our fashion business.
Tags: Business Musings
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Launch week is an incredibly important time for your business. It is your opportunity to fully push your product launch marketing message, to get you audience pumped, and see how they respond to your designs. During launch week, there are several key factors you may want to take into account as you build awareness of your… Read more »
Tags: starting
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Reflecting on what comparison does to us and our fashion business and a look at what to do instead.
Tags: Business Musings
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Your social media platforms are one of the most valuable tools you have at your disposal when it comes to reaching interested buyers–especially when you’re getting ready to launch your brand or a new collection. When you learn how to use social media for pre-launch marketing, you’re on you’re way to a successful launch day.
Tags: starting
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Musing about setting a positive vibe in your fashion business and keeping the haters out.
Tags: Business Musing
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Building your list of customers you’re in communication with is key to growing your fashion brand. Here are our list-building tips.
Tags: growing
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A reflection on how to know if it’s time to give up something in your fashion business when things don’t seem to be working.
Tags: Business Musings, Fashion business
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Pinterest can be a great way for fashion brands to attract attention from new customers. Follow these Pinterest tips for fashion designers.
Tags: growing
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