Fashion Marketing + PR
Your Guide to Improving Instagram Engagement for Your Fashion Brand

…ou only want to know what your follower engagement rate is. There are many Instagram analytics tools out there that you can use to track your Instagram engagement. Of course, you can also just calculate this manually if you’re just starting out. Your engagement rate will most likely look really great when you’re first starting out and don’t have a ton of followers. You may find though that as you grow your following and that denominator gets bigge…

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Fashion Marketing + PR
7 Different Ways You Can Use Instagram to Drive Sales

…ing an influencer campaign, so you can determine if it’s worth continuing. Instagram Ads Instagram ads offer a great deal of opportunity to reach a new audience, even if you have a limited budget. For anyone just starting out, Instagram ads are really just like Facebook ads. You even purchase them through the same Facebook Ads Manager. You can reach a new audience (customized based on demographic, behavior, interests, and connections), or you can…

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Fashion Marketing + PR
Understand Instagram Insights With These 4 Tips

…Insights To start, you’ll need to make sure you have a business profile on Instagram so you can get access to your Instagram Insights. There is a whole host of other reasons that a business profile is better for your fashion startup. For example, adding a contact button to your profile and running Instagram ads are two clear benefits. Once you’ve got that set up, click on the upper right-hand menu from your Instagram profile (or just swipe left fr…

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Fashion Marketing + PR
6 Tips to Make Your Instagram Stories Shine and Sell

…lways coming out with fun new features to try for your fashion business, like stickers or selfie filters. Stay up-to-date on them so you can come up with creative ways to apply them to your own brand. Don’t be afraid to try things out or ask someone how they created something on their own Instagram Stories. Instagram is definitely putting a focus on helping brands who sell products. Be sure to keep an eye out for more features as they roll out. Th…

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Fashion Marketing + PR
How to Use Instagram’s Latest Features to Bolster Your Brand

…eatures that can help gain your brand more exposure and long-term success. Instagram Stories Because Instagram is slowly trying to squeeze SnapChat out of popularity, their version of fast, non-permanent content comes in the form of their Stories feature. While this is not a ‘new’ feature, most brands don’t fully take advantage of this form of content. The biggest trend surrounding Stories right now is making them as on brand and creative as possi…

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Fashion Marketing + PR
5 Tips to Use Instagram Stories Effectively

…more behind-the-scenes and a little less polish than your picture-perfect Instagram feed. Plus, you’ve likely already spent time cultivating a strong community on Instagram, so you’re going to be top-of-mind for an audience that’s already built in. In addition, if you have enough followers, you may be able to add the “Swipe up for the link” feature. This is a seamless way to drive traffic to your website without asking people to click that tiny l…

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Fashion Marketing + PR
How Instagram is Changing the Way Fashion Brands Communicate

…social communication for many. But how are fashion brands communicating on Instagram; a social network that has now reached 150 million active users? Simplifying the Process Instagram is not only opening the doors to a new communication approach for fashion brands, but it is opening the doors to a global transition in the way that humans communicate. Instagram has no language barriers and the fashion industry is one industry where visuals must be…

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Fashion Marketing + PR
6 Instagram Strategies You’re Missing in Your Fashion Business

…e the channel grows for your brand and your business. Here are 6 Important Instagram Strategies to Grow Your Fashion Business Hashtags: We all know that hashtags allow us to associate our Instagram posts with a category, an event, or a point of view. Using them is a great way to help your posts get found. But how many of you are using them for search, discovery, and engagement? Hashtags can be used to your advantage to identify and connect with ne…

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Fashion Marketing + PR
Tips For Showing Your Fashion Brand’s Creative Side on Instagram

…te looks, styles, and upcoming product lines within seconds. We know this. Instagram is awesome. But what else does Instagram allow for brands? The key is creativity. And planning. Use an artistic lens: Some Instagram bloggers take everyday objects and make them into an artistic photo. For example, one shot I saw used kitkat candy pieces as the black keys on a piano. It was crafty and fun. While this has nothing to do with fashion, a similar play…

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Fashion Marketing + PR
How to Create a Strategy on Instagram

…vigate this particular app. Here are six ways to be strategic when you use Instagram Say something! The default language for Instagram when you don’t write anything is “I posted a photo” when you share it to Twitter or Facebook. Intriguing? Well, maybe but not really. Like other platforms, you can get clever with what you say to spark curiosity and hopefully get people to click on your post when it’s fed to other sites. Not sure about what to say?…

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Fashion Marketing + PR
Take Advantage of the new Instagram App – Layout

…collage your photos in unique and simple ways and then instantly share on Instagram and/or Facebook. Instagram claims that it isn’t trying to create yet another collage app, but to create one that makes collages easier to make and more user friendly. So what does this mean? In short, it’s a new feature app that allows Instagram users (and photo takers) to have another tool in their “artistic” toolbox. The collages have some set parameters, but fr…

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Fashion Marketing + PR
How To Use the Instagram Hyperlapse App for your Fashion Brand

…s and tricks to being more efficient and creative with your new shiny toy: Instagram only allows for 3 to 15 seconds of video to be shared on its app. So think about how long you are shooting for before you start. For example: 3 minutes of video footage sped up 12x will represent 15 seconds in the final video. Stick to only a couple angles or directions to turn the camera so it doesn’t get too discombobulated in the final video (aka making people…

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