Maybe you have everything in place. Maybe you’re ready to pull the plug and jump into the fashion business of your dreams. You’ve double checked your timelines, manufacturing process, designs, materials, manpower . . . but before you take that leap, due diligence in the realm of market research is a critical (and often overlooked) step of the small business process.
Your ideal consumers have voices and opinions that drive their buying habits and day-to-day decisions. Without tapping into their mindset, you’re essentially discrediting the driving force behind the potential success of your brand.
Market research gives you a foundation for identifying your top consumers. It also helps identify what they want and how you can provide a solution to their problems. (more…)