As we have been moving through the Going Global series, a big emphasis has been placed on research, planning, and methodical execution. This final post is focused on success and ability to thrive in a global market. To be fair to you, the reader, lets unpack the term ‘success’.
Read MorePart III of Going Global is the really fun part. At this stage you’ve researched your ideal regions to target and the infrastructure you need to ship. Now in this next phase you get to play and envision how your brand will take on identity in this new market. Who will be experiencing your brand? How will your brand be perceived? What does your new customer care about? Lets dive in.
Read MoreA look at how to set up the backend of your fashion business to properly prepare for going global; we cover language, currency, shipping, and returns. It’s nice to think about entering another market, but how can it really be pulled off? It’s all about building the infrastructure you need.
Read MoreThis 4 part series on Going Global will walk you through the steps to prepare your brand for international expansion. Together we will explore channels that you may have never considered and I will offer innovative ideas to help you grow strategically and with cost efficiency.
Read MoreLet’s reflect on the state of fashion, more specifically technology’s role within the industry. And how technology is changing fashion week as a whole.
Read MoreI was looking at my copy of the latest Eco Textile News and was reminded show season is coming up again. Here are just a few global textile shows coming up in January. Are you going? To which ones? Please feel free to comment with additional shows you feel are worth mentioning. January 2011: 12th… Read more »
Read MoreWe all get to build the kind of fashion business we want, create goals at any scale, and feel proud no matter how “small potatoes” others find them to be.
Read MoreModal fabric is versatile and both looks and feels great. This fabric dictionary post will help you decide if modal is right for your brand.
Read MoreStarting a maternity clothing line is rewarding personally and can be very lucrative as well. Here are some tips to get started.
Read MoreThere’s never a level playing field when running a fashion business. Here’s why you should focus on the things you can control.
Read MoreCan you sell for your fashion business during a global pandemic without feeling opportunistic?
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