Going Global Part III: Penetrate the Global Market and Expand Your Fashion Business

Part III of Going Global is the really fun part. At this stage you’ve researched your ideal regions to target and the infrastructure you need to ship. Now in this next phase you get to play and envision how your brand will take on identity in this new market. Who will be experiencing your brand? How will your brand be perceived? What does your new customer care about? Lets dive in.

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Fashion Trade Shows
Upcoming Textile Shows. Who’s Going Where?

I was looking at my copy of the latest Eco Textile News and was reminded show season is coming up again. Here are just a few global textile shows coming up in January.  Are you going?  To which ones?  Please feel free to comment with additional shows you feel are worth mentioning. January 2011: 12th… Read more »

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