Marketing & PR

Other than your basic pop-up shop or trunk show, most designers aren't doing much interesting collaboration. [...]

Here are five things to consider when creating blogging editorial guidelines. They apply whether you are the one blogging or you allow for guest posts. [...]

An overall strategy and solid approach to marketing is the only way to ensure that you’re getting the most out of your marketing and pr efforts. [...]

A typical trunk show is when a fashion designer or vendor brings their line to a boutique for a special in-shop showing for the store’s customers. [...]

A trunk show is a great event all year round, but especially during the holidays as customers are searching for something that stands out. [...]

When it comes to getting the most out of holiday marketing, smaller sized businesses (including independent designers) usually have it the hardest. [...]

Once your brand has decided to create and curate content via a blog, an editorial calendar is a necessary next step. [...]

D'Marie is a a dual platform website that enables consumers to search for exact clothing and accessories featured in media projects. [...]

There are many things to consider when putting together your blog content strategy. We've focused in on three. [...]

When marketing your product this holiday season, are you considering self-gifting as much as gift giving? [...]

Let's take a look at New Zealand based fashion e-commerce brand, Superette and how they decided to get creative with their marketing. [...]

Have you considered having a loyalty program? If so, what methods have worked best for you? [...]