Author: Evelyn Frison

Fashion Business Advice

Building a Fashion Brand: Know Your Target Audience to Maximize Growth

Fashion Marketing + PR

How to Create Your Fashion Brand Style Guide

Sales

Retail Report: A look at Activewear Row in New York City

Fashion Marketing + PR

Dear StartUp FASHION: How Do Emerging Designers Stand Out in a Crowded Marketplace?

Fashion Marketing + PR

Why and How You Should Build Your Brand Playbook

Manufacturing Resources

Dear StartUp FASHION: How Do Manufacturing Options Impact My Branding?

Fashion Marketing + PR

How to Use Brand Partnerships to Grow Your Fashion Business

Fashion Marketing + PR

Dear StartUp FASHION: How Can I Use Event Marketing to Grow My Fashion Business?

Sales

Retail Report: Kai D. Flagship Store in Brooklyn

Fashion Marketing + PR

Dear StartUp FASHION: How Can I Create Relationships with My Customers?

Fashion Business Advice

Building a Fashion Business: What’s in a Brand Name?