Author: Evelyn Frison

Fashion Business Advice

Building a Fashion Business: What’s in a Brand Name?

Fashion Marketing + PR

Dear StartUp FASHION: How Do I Create a Plan for Soft Launch Marketing in My Business?

Sales

Retail Report: A Look at the Club Monaco Flagship Store in New York

Fashion Marketing + PR

Dear StartUp FASHION: How Do You Know if You are Ready for a PR Firm?

Sales

Retail Report: A Look at Away’s Pop Up Shop in NYC

Fashion Business Advice

Building a Fashion Brand: The Importance of Competitor Research