Did you know that Pinterest users are 47% more likely to be introduced to a new brand vs. people on other social platforms? For a fashion startup, Pinterest can open up so many doors for new audiences to discover your brand. It’s the perfect place for people to discover, share, and save products like apparel, and it’s become a search engine for inspiration and style all over the world.
Now that Pinterest offers advertising, it’s absolutely worth being included in your paid marketing plan alongside Facebook and Instagram. Ready to dive in and get started?
Here is your beginner’s guide to successfully advertising your fashion brand on Pinterest:
Make Your Plan
Just like with any advertising platform, you’ll want to jot down a quick plan before you start creating any campaigns. Make sure you’ve decided two things: your main objective and your budget. Your main objective can be one of three things: (more…)