This retail report looks at the holiday windows around NYC and evaluate what emerging designers can learn for their own pop up and market displays.
Is it a bad idea to switch mid-way through from working with freelance pattern/sample makers to a full-service apparel factory/ production company? How do I stay on brand?
Brand partnerships can be effective and cost-efficient ways to drive awareness and expand your audience. However, keep in mind–you can’t partner with just anyone. You need to select collaborators with whom alignment will elevate your brand, bringing visibility, and validation to you.
"Dear Startup FASHION, I know social media isn’t the only way to market my business. I also know I have to get offline too. What kind of things go into marketing your business offline on a budget?”
Kai D.’s store in Williamsburg, Brooklyn is what a flagship should be. In fact, it’s more. As mentioned in Retail Report: A Look at the Club Monaco Flagship Store in New York, the intention of a flagship is to provide a shopping environment that is the most impressive physical representation of who the brand is and what they have to offer. Kai D. elevates this concept.
We take a look at different ways that your brand can market with a goal to create real relationships with customers as a means of growing your business.
First impressions matter, and for your brand that first introduction is your name.
A look at how creating a marketing plan for a soft launch differs from an official launch and what to do to prepare a for a successful soft launch marketing campaign for your fashion business.