Search Engine Optimization is a tricky little game to play. It’s easy to fixate on keywords and content-based optimization strategies because these aspects of SEO are easy to understand. While keyword research holds some challenges, the basis of it is simple and attainable. But SEO dives so much deeper than a good keyword strategy. While many of the SEO tactics are easy to manipulate, some of them we can only influence rather than directly control.
One of those influence-only SEO tactics is the process of gaining backlinks for your website. If you’re unfamiliar with backlinks, why they’re important, and the proven strategies to help influence links, keep reading. This post is designed to bolster your knowledge and help take your fashion site to the next level of SEO success.
What Are Backlinks?
A backlink is merely a link that promotes your website by linking to it. Let’s say, for example, that your brand works with a few fashion bloggers in order to help promote your latest clothing line. Every time those bloggers link to your website in their blog post it’s considered a backlink. Even if that link never drives major traffic to your website, it’s still helping out your brand. (more…)