If there’s one thing that designers should focus on with their fashion business, it’s making more profits. I always say… “If you’re not making money it’s a hobby, not a business.” Selling on more than just your own e-commerce platform is a great way to do this.
We were recently introduced to shopUNIQUES, a curated global marketplace that connects talented new and emerging fashion designers and independent boutiques with fashion lovers from all over the world.
Now, we are big advocates of having your own e-commerce platform to represent your brand but we also strongly believe that taking the time to work with a few carefully chosen 3rd party platforms is essential for new brands to build brand awareness and generate additional revenue.
Note that we said “carefully chosen”. In speaking with the founder of shopUNIQUES, Ladan Mehrabi, we were happy to discover that she knows what’s up. Having over 8 years of experience in e-commerce and digital marketing for the world’s largest retailers, she decided to leverage her experience to build this platform.
Why we like shopUNIQUES
The team is very selective with the brands that are chosen for shopUNIQUES. They are strict about the customer service aspect of the business, and only work with fashion designers and brands that are ready for global exposure and already have a steady production and operational process.
sU acts as a marketing agent on behalf of their partnering brands. They offer targeted marketing and advertising services via their own online magazine, influential fashion websites, social media, and direct email. They make it their focus to drive visitors to the website, offer great customer service, and turn visitors into loyal customers.
As mentioned above, sU has their own online magazine as part of their website. By creating a space where consumers can learn about trends, be kept up to date on the latest designers on the platform, register for giveaways, and get style advice, sU is engaging your potential customers in a way that is inspiring, exciting, and helpful.
shopUNIQUES is currently interviewing designers for consideration while simultaneously building a database of registered customers before their launch.
Some quick facts for you to keep in mind:
- shopUNIQUES is free but takes a commission on sales
- After the launch, the magazine will be a tool used to promote brands like yours to the sU customer database
- sU hand picks their designer partners, so there is an interview process with their team
You are working on so much with your business, wearing all the hats. It’s difficult to juggle everything and still focus on the revenue-generating aspects of your business. One way to help balance this, is by strategically thinking about third party platforms that can work well for your business. We think shopUNIQUES is a great option for you.
To be considered for this opportunity, contact them here!
Though shopUNIQUES commissioned us to share this cool opportunity with you, we never agree to write about anything we don’t think is really awesome. Promise.