Are You Utilizing the Power of QR Codes?

You know how sometime you wish you could engage your customers more just as they’re standing in a boutique, holding your product, trying to decide whether or not to make the purchase?   Could you imagine if you were there, chatting with them, engaging them, connecting with them?  Well, in a way, you can be there.  How? Through a little thing called a QR Code.

Grennprinter QR Codes

We’re sure by now you’ve all heard about QR Codes.  But how many of you are actually utilizing them?  Adding one to your product’s hang tag offers a pretty unique way of  connecting with your potential and existing customers. Think about it.  With the simple scan of a code via a smartphone, consumers can reap all kinds of benefits and ultimately decide to make that purchase.

Here are some ideas on what you can offer via a QR Code:

  • The journey of the product; how it’s made from start to finish
  • Information about the designer; who you are, what you do
  • A video about the product
  • Style photos; show the potential buyer how to wear it
  • An email sign up for exclusive deals and unique content

Here are a few places to snag a code, as mentioned by the NY Times:

Greenprinter.com is a hang tag and label maker that understands the potential of QR Codes and shows you the importance of printing them on everything from hang tags to business cards.  If you’re considering implementing them, you may want to check out their site.

Really, the possibilities are endless, right?  And the great thing is, getting a code is free.  You may have to invest a little in creating an engaging destination, but we really believe that with a little creativity you can put together a pretty smart campaign that can help make your customer feel like they know you.

Nicole Giordano
Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses.A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love.More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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