How Celebrity Product Placement Can Grow Your Business

product placement

Have you thought much about celebrity product placement? It one of those things that we all think “oh, that would be awesome” but then tend to dismiss as being too much of a challenge and not knowing where to start.

The thing is, product placement with celebrities can be a very powerful thing for you brand. Though it may seem like more than you are able to take on right now, implementing goals and strategies within your PR plan for product placement will payoff in the long run.

Why Celebrity Product Placement Should Be Part of Your PR Plan

  • Celebrity Testimonial- The existing obsession over celebrity culture is something that you as a fashion business owner can surely take advantage of. Consumers look to celebrities for style inspiration and a declaration of what’s “cool”. You want to be part of that declaration.
  • Millions of Eyeballs {potential buyers}- The potential press coverage that could come of having your work photographed on a celebrity can give you weeks worth of content and thousands of potential website visitors. Document everything and create a plan for sharing.
  • Industry Cred- When approaching a buyer or editor, having celebrity collateral in your media kit it very powerful. It’s not only consumers who are influenced by celebrity endorsements.

But a lot goes into getting your work in front of celebrities. I’m sure you’re wondering:

  • How do I get my work in the hands of a celebrity?
  • Once I do, then what? How do I fully leverage that win in my business?
  • What about things like gifting suites? Are they worth it?
  • How do I get my work in TV and movies? Is that the same as celebrity product placement?

Join us next Tuesday, June 17, for Build Your Fashion Brand’s next online discussion and Q&A: Secrets to Celebrity Product Placement

Get all your questions answered with guest expert Jessica McAlister, account manager in the VIP Relations division at Bollare, who will be joining us to share her expertise.

Having formerly worked with brands including Sergio Rossi, Vionett, Emilio Pucci, and Marni, Jessica has amazing insight into the world of celebrity product placement and is will sharing her secrets with you!

Sign up for the Course 3 pack and Save $12! >>


Image via Erika Astrid

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

1 Comment
  1. francesca pepe


    I seen previously that there was a previous webinar about Celebrity Product Placement. I was interested. It there a way I can still view it. Thanks

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