When it Comes to Marketing, Do You Start with Why?

start with why

Do you know why do you do what you do? I mean other than the fact that you’ve “loved fashion since you were a little kid”?

The need to communicate why you do what you do is the single most important aspect of your marketing efforts.

Your goal is to attract people who have identify with and share your brand values. This is how you build a community of loyal customers and brand ambassadors.

But don’t listen to me, watch this Simon Sinek video: Start With Why



Image via :: cristal cosmico ::


Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!