This time of year, inventory management is something that looms over the heads of a lot of fashion brands. Here are tips for dealing with it and a way to better plan for 2017.
A celebrity endorsement signals to consumers that the brand they’re endorsing is both cool and current; more importantly for you, an endorsement gives your brand an opportunity to tap into that celebrity’s market.
A look at three things that you can do to turn those buyers who say: “no, contact me next season" into buyers who say: "yes!" and land lots of new wholesale accounts.
Designers know that they should have production sources lined up before taking the first order on a collection. The problem is that this isn't easy; there's a lot that goes into locating the right factory, asking the right questions, and getting the ball rolling.
If you’re considering entering the Asian market, choose the region with the smallest learning curve, starting with Singapore. This cosmopolitan country is the doorway to all of the growing Southeast Asian countries, including Malaysia, Vietnam, Indonesia, and the Philippines. Although the e-commerce market isn’t exploding like in China, it’s experiencing steady growth and boasts a young, affluent market that makes the region ripe for western fashion designers.
As a designer, when it comes to expressing your passion through garments, you want boutique buyers to fall in love with your collection and write an order immediately. However, the reality is that tracking a buyer down can be very challenging. We share a few things that can really help.
As we have been moving through the Going Global series, a big emphasis has been placed on research, planning, and methodical execution. This final post is focused on success and ability to thrive in a global market. To be fair to you, the reader, lets unpack the term ‘success’.
Lately I’ve been feeling tension in my work as an ethical fashion entrepreneur: How do I balance promoting slow fashion, minimalism, and mindful consumption, with the sales I need to sustain my business? Am I just contributing to more “stuff” out there in the world?