Contrary to popular opinion, creating and implementing a social media strategy for your business is not free. There are several things that your brand needs to consider and set up a budget for in order to have a consistent and loyal social media presence and following.
Here are 3 Things to Include in Your Fashion Brand’s Social Media Marketing Budget
Social media needs great content in order to do well and gain a loyal audience. You want your followers to be consistently excited for your tweets, posts, pins, snaps, and blog articles.
If you alone are not able to constantly produce this engaging and visually appealing content,you are going to need a person or people to help you write articles and edit them as well as create great video and beautiful graphics.
There could also be the need for stock imagery, or fun things like interactive visuals (through services like Thinglink or Stipple) to make your content more engaging.
Social media is not about posting it and walking away. Channels like Facebook, Twitter, Instagram, Vine, Pinterest, and others require constant moderation.
This moderation can include (but not limited to): comments, competitive listening, and what’s happening in real time so that your brand can take advantage and distribute the right content to your audience at the right time.
In short – this takes at minimum one dedicated person to do this every day (along with moderation tools which could have a monthly fee to help to somewhat streamline this process).
After your team has put together a budget for social, it can help to boost certain posts or tweets to amplify the amount of eyeballs upon that content. This is great in the beginning of campaign, a launch of a product line, during a special event, and/or when a certain social post is doing well organically and your team wants to give it that extra help to do even better.
These are just a few of the main items that take resources and an investment in order to ensure your social media strategy is successful in growing your brand.
Hi Pam, Great article.
We just completed our second series this year for fashion entrepreneurs and we’re currently booking panelists for our third.
I’m planning an online webinar in October that I think you would be perfect for. Please take a look at this web page. I would like you to consider being a panelist on October 10 for “Creating Your Buzz”. http://www.fashionmingle.net/theblueprint/
Melissa Shea (melissaatfashionmingle.net0