A guide for creating cohesive and professional visual branding for your fashion line. We cover photography, color scheme, typography, and even packaging.
Tags: Fashion Branding, Fashion business, starting
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THE ACTUAL GARMENT: What you need to know as a fashion designer about sewing, construction and textiles so your garment is made correctly.
Tags: Business Advice, Fashion business, Fashion Designer, Fashion School, starting
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A look at what makes a successful eCommerce fashion website, what you absolutely need to have on your website, and why it’s all so essential.
Tags: Fashion business, fashion marketing, growing
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A take a look at why competitor research is so important to do when building your fashion brand and how to do it for your business.
Tags: Business Advice, Fashion business, starting
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A reflection on how we can sometimes feel really incapable in our fashion business and what we can do to change those negative feelings.
Tags: Business Musings, Fashion business
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The About pages of your social channels and website allow your community to quickly understand what your brand stands for, and why they should care.
Tags: Fashion business, fashion marketing, starting
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Six ideas and a few extra tips to help you promote blog posts and get the more reach, clicks, and engagement.
Tags: Fashion business, growing, social media marketing
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All the details you need to know for creating a successful emerging designer and blogger collaboration for your fashion brand.
Tags: Fashion business, fashion marketing, growing
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Tips on how to plan for capturing great visual content during your event coverage.
Tags: Fashion business, fashion marketing, growing
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There are several important questions that you need to answer (and ask the blogger sometimes) before you consider collaborating with a blogger.
Tags: Fashion business, fashion marketing, growing
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A look at the steps you should take when putting together the social strategy for your fashion brand.
Tags: Fashion business, social media marketing, starting
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