Fashion Marketing + PR
5 Tips on Optimizing Email Marketing Campaigns
There are the basics that should be implemented into marketing plans, but then there are those extras that are key for optimizing email marketing campaigns.
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Fashion Marketing + PR
Fashion New and Noteworthy
Happy Sunday evening everyone! Enjoy a little light reading and video entertainment on what we think is new and noteworthy in fashion this week…
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The Hunt Shopping and Discovery; Great for Designers and Retailers
The Hunt: What it is and why you need to know about it: The Hunt is for those moments when you see something and say to yourself ‘I love that. Where can I buy something like that?’ These moments seem to happen most frequently on visual websites like Instagram, Tumblr & Pinterest but can happen… Read more »
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WWDMagic Coverage: Hot Technology Taking the Fashion World Forward
To continue our coverage of the WWD Magic seminar series, we hit up the one titled Hot Technology: Taking the Fashion World Forward. Some interesting points were covered, giving us food for thought with minimal amounts of company promotion on the part of the speakers, which can sometimes happen when several companies are represented in… Read more »
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StartUp FASHION is Headed Back to WWDMagic!
It’s that time of year again, readers. MAGIC time! This Saturday we’re heading out to Las Vegas and spending a week immersing ourselves in all the amazing treats that WWDMagic has to offer. Over the past couple of seasons, we’ve covered Sourcing at MAGIC, POOL Tradeshow, Project Tradeshow, and a lot of really informative and… Read more »
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Rising Star Makes Technology Stylish: Nicole Kelner
Identifying a problem and solving it is one of the simplest ways to ensure business success in almost any industry. This is exactly what young Penn State student, Nicole Kelner did. Starting her journey in December of 2011 Kelner, a self-taught seamstress and designer created a line of smart device fashions that allow you to… Read more »
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EDITD Fashion Trend Forecasting
When it comes to putting together a solid collection that is well received by the media and by the consumer, it’s important to know how to “design right, sell right, and merchandise right,” which is why using forecasting companies like EDITD can be beneficial. Co-founders Julia Fowler and Geoff Watts launched EDITD in 2009 with the… Read more »
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Quality Connections vs. Quantity of Connections
Social media engagement has recently been a consistent topic of conversation among up and coming designers in the industry. More specifically, people are asking questions about success; how is it defined in the realm of social media, how many followers make a brand successful and whom exactly should we follow to expand that influence successfully?… Read more »
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Exploring LinkedIn: 6 Ways to Maximize Your Experience
Many of you probably have a profile on LinkedIn because it’s a good way to connect with others. When LinkedIn started back in 2002, they provided a venue where professionals could create an online resume and connect with others. Fast forward 10 years and you will see that the site has become so robust with… Read more »
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How to Take Advantage of Livestreamed Fashion Events
This past week, the Metropolitan Museum of Art announced some very special news: for the first time, they will Livestream the red carpet arrivals of their annual Costume Institute Gala on May 7, from 6-8pm. This event marks the opening of their spring exhibit, Schiaparelli and Prada: Impossible Conversations that explores the similarities of these two… Read more »
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Q & A with BreakThrough DESIGNER Label: Fischer Clothing
As designer and owner of Fischer Clothing, Kristina Angelozzi has been working in the fashion industry for the last seven years, giving her much of the needed experience to start a successful clothing line. Angelozzi’s studies at Parsons School of Design in New York were joyfully followed by opportunities to work with leading fashion companies… Read more »
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