Fashion Business Advice
Fashion Business Owners Musings: What’s Your Minimum?
Few things can stall your fashion business sooner than feeling overwhelmed. Instead of shutting down, try this trick and yourself what is your minimum?
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Fashion Business Advice
Fashion Business Owner Musings: Do Less
Doing less in your fashion business can feel counterintuitive. I get that. When running a business, the common understanding is that the more you do, the more successful you’ll be. But I don’t agree with that. And when I listened to this Hidden Brain podcast called Do Less, I was shaking my head yes, a… Read more »
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How to Use Cross Promotion to Reach a New Audience
Reaching the right audience at the right time is crucial for the success of your fashion brand. In order for your brand to grow, you need to bring in new customers who are interested in your designs. Using cross promotion to reach a new audience is an excellent strategy for finding new people and encouraging… Read more »
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How to Create a Video Marketing Strategy for Your Fashion Brand
Having a video marketing strategy is a highly valuable for many fashion brands. By using video effectively, you can show off your designs, give your customers a better idea of what your outfits actually look like, and add a deeper personality to your brand.
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Fashion Business Owner Musings: Negativity Creeps Its Way In
Reflecting on how easy it is to focus on the negative, even in positive situations. And how we can change that in our fashion business.
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6 Fashion Product Launch Marketing Tips
Launch week is an incredibly important time for your business. It is your opportunity to fully push your product launch marketing message, to get you audience pumped, and see how they respond to your designs. During launch week, there are several key factors you may want to take into account as you build awareness of your… Read more »
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Fashion Business Owner Musings: The Goal is to Improve
Reflecting on what comparison does to us and our fashion business and a look at what to do instead.
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How to Use Social Media for Pre-Launch Marketing
Your social media platforms are one of the most valuable tools you have at your disposal when it comes to reaching interested buyers–especially when you’re getting ready to launch your brand or a new collection. When you learn how to use social media for pre-launch marketing, you’re on you’re way to a successful launch day.
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Fashion Business Owner Musings: Setting Your Tone for the Day
Musing about setting a positive vibe in your fashion business and keeping the haters out.
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8 List-Building Tips for Fashion Brands
Building your list of customers you’re in communication with is key to growing your fashion brand. Here are our list-building tips.
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Fashion Business Owner Musings: How to Know When It’s Time to Move On
A reflection on how to know if it’s time to give up something in your fashion business when things don’t seem to be working.
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