Fashion Marketing + PR
How Instagram is Changing the Way Fashion Brands Communicate
How are fashion brands communicating on Instagram; a social network that has now reached 150 million active users?
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Fashion Marketing + PR
How to Create a Strategy on Instagram
Something very exciting happened last week. If you haven’t heard, Instagram is now available for Android and Google Play users. Mashable reports that in the few days that it’s been on available, the app has received over 5 million downloads. So what does that mean? If you haven’t downloaded the Instagram app, you should do… Read more »
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How to Start a Clothing Line: Your Step-By-Step Guide
Dear Designers, Your dream and goal of starting a clothing line can happen. I get it — learning everything you need to know in this industry can be intimating and scary. Starting, running, and growing a clothing line is not easy. It requires time, money, and a lot of dedication and determination. You’re working on… Read more »
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How Much Does it Cost to Start a Clothing Line?
One very important thing to figure out as an emerging fashion designer is how much does it actually cost to start a clothing line.
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3 Tips to Skyrocket Your Fashion Business Marketing
Your fashion business marketing strategy is almost like a living, breathing thing that is tweaked regularly based on a lot of different factors. But, that doesn’t mean that there aren’t aspects of your marketing that remain consistent.
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10 Steps to Grow Your Fashion Business
Everyone is always looking to “grow their fashion business” but not many people are able to identify the major factors that go into growth. A few are obvious– like making more sales or growing your audience. But there is also a list of things at the foundation of the business that need to be addressed.… Read more »
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Fashion Business Owner Musings: There is Room for You
What do you do if someone else has a similar idea, mission, line, or product? As a fashion business owner, always remember that there is room for you too.
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Fashion Business Owner Musings: Don’t Let Your Failures Haunt You
Reflecting on why it always seems like our failures burrow themselves in our brains causing us to question our abilities to build, run, and grow our fashion business. How can we stop letting unsuccessful attempts chip away our our confidence.
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Fashion Business Owner Musings: The Need for Idea Discipline
Reflecting on how to make really make things happen in your fashion business. When it comes to making all your ideas happen, discipline is you best friends.
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Fashion Business Owner Musings: Don’t Fall into the Comparison Trap
A lesson learned about the impact that comparison has on your fashion business and what to do about it.
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Fashion Business Owner Musings: Things Will Never Be Perfect. Who Cares?
Are you waiting till everything is perfect in your fashion business before you take any steps forward? Here’s why that’s not the best approach.
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