Fashion Business Owner Musings: There is Room for You

spacer 1
You know when you’ve been working on something in your fashion business for a while and you’re so excited to get it out there in the world? And then approximately 11 days before you launch this brilliant idea, you open up Instagram and there it is.

Your idea.

And now you’re angry, sad, frustrated, and worried.

You think you’ve wasted your time, money, and creativity on an idea (whether we’re talking a marketing idea, a design idea, or the idea for your entire business) that can no longer be pursued.

It’s an automatic no-go and you’re wondering, now what?!

When you feel as though you can’t possibly continue with your business because “She just launched the same exact thing!” or “He has a very similar idea!” what you’re really saying is “There is no room for me.”

You believe that because someone else is doing it, you can’t do it too.

I understand why you may think this.

There’s a fear of looking like a copycat.

There’s a belief that no one will engage with you or purchase from you because someone else is doing it.

But I want to tell you something.

You’re wrong.

There is room for you.

You have to believe that.

Make it your mantra: “There is room for me.

Every time you find yourself wondering if you should keep going with your business, your line, or your mission because it seems like someone else is already doing what you want to do, say that mantra.

Say it when you’re feeling like there’s no point.

Say it when you’re reconsidering every idea.

Because the thing to remember is that no one else is going to do it like you’re going to do it.

Ideas, missions, and concepts are rarely unique on their own. It’s the person behind them that makes them unique.

Your take on a product, a brand, or an Instagram Reel will not be the same as someone else’s take on it.

You bring to the table something no one else can.

So I repeat, There is  room for you.

And when you remind yourself of that, you clear the path to move forward.

Lots of love and encouragement,

updated signature

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

Leave a Comment

Your email address will not be published. Required fields are marked *

Notify me of followup comments via e-mail. You can also subscribe without commenting.