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Fashion Trade Shows

What To Consider When Participating in Fashion Trade Shows

Fashion Trade Shows

Trade show participation is something that you might consider doing for your fashion business as a means of reaching buyers.  There is a lot of debate about the merits of a trade show for independent designers but if you decide it something that’s right for your brand, then you’ll want to make sure that you’re getting the absolute most out of it.

Here is a list of things to consider if you’re going to participate in fashion trade shows:

What to Bring

  • Business cards
  • Post cards
  • Samples from your collection
  • Line Sheets
  • Lookbooks (set up your tablet so people can scroll)
  • Clothing Racks
  • Business profile (target market, current retail locations, any press)
  • Ability to communicate your brand in 5 seconds (what is the first thing you’ll say to a potential buyer?)
  • Mirror
  • Laptop or tablet (don’t forget the charger)
  • Extension cords
  • Email signup form
  • Paperclips, folder, pens, pen holder, scissors, stapler, note pads
  • Some kind of takeaway to stay fresh in the minds of buyers

Ideas and Things to Keep in Mind:

  • Don’t eat while in your booth.
  • Bring an assistant who understands and is excited about your brand and can communicate that effectively.
  • Engage the people who come to your booth, be human, and don’t make it all about you.
  • Update your social platforms throughout the day with photos and snippets of what’s going on.
  • Take notes on business cards about that particular buyer’s needs or comments.
  • Follow up with business card prospects via phone or email.

What fashion trade shows are you thinking about attending?

Nicole is the founder of StartUp FASHION, an online community and support system for independent designers around the world. She’s a traveler, a weaver, and a foodie. A deep love for the craft of fashion pared with an adamant belief that success is defined by the individual, led her to found StartUp FASHION were she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

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