How To Make Sure You Practice Email Subscribers Etiquette in Your Fashion Business

StartUp FASHION business quick tips

Getting people to sign up for your email newsletter is as important as it is difficult.  Email is precious, both to you as a business owner and to them as consumers.  You want it, they don’t always want to give it.  But guess what.

That doesn’t mean that it’s OK to take it, plop it into an email marketing campaign platform, and then start sending out unsolicited emails all day long!

…I say this because this is strategy that I’ve heard designers say they use and it’s totally not cool. So, that brings us to our first tip about email subscribers etiquette…

  • Don’t add email addresses that didn’t give permission to be added. Not only is that a sure way to create a negative brand perception, but it’s also not allowed. Mailchimp, and I’m sure others, will penalize you for that if they find out.
  • Do add an attractive sign up to the home page of your website, making it as easy as possible for your customers.
  • Do add a sign up button on your Facebook page, as well.
  • Do give a list of reasons why they should sign up: Exclusives, Promotions, Sales, Launches, Special Access…
  • Don’t collect email addresses and then never send any emails. Consistency without being obnoxious is the key!
  • Do take some time to plan your email campaigns 3 to 6 months out, so that you are not rushing to figure out what to send the day of.
  • Do make sure that what you share brings actual value to your subscribers; not just announcements about great happenings for your brand.  A little bit of props is OK, regular “Check us out and what we’re doing” emails, are not.

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Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!