Yes, that Starbucks. No, they haven’t stopped making coffee. What they have started doing, though, is furnishing their interiors with a revolutionary new textile made from natural and renewable materials.
Through upcycling (creating waste materials into new products), Starbucks coffee sacks are combined with wool to create a completely unique sustainable fabric called “WoJo“. The company commissioned The Formary, a New Zealand-based design company, for the project. WoJo, from wool and jute, the material used in the coffee sacks, was conceptualised by The Formary, and has been brought to life for Starbucks in collaboration with UK weavers Camira and wool suppliers, Wools of New Zealand.
Now, I have to be honest, I am not what you would call a “regular” at S-Bux. The coffee doesn’t really do it for me and I have a hard time justifying 5 bucks for a latte. But I love the initiative they’re taking here. It’s a great way to do something great for the environment, support a 35 year old textile company, and promote the new fiber campaign, Wool Week. Hm, perhaps tomorrow a Pumpkin Latte.