Infographic: What Makes People Want to Follow a Brand?

We recently came across this infographic on the ever-informative website Smart Insightsand thought we should share it with you. I mean, we can all really benefit from knowing the answer to the question: What Makes People Want to Follow a Brand?, right?

Thanks Smart Insights for helping us find the answer.


Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!