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Fashion Marketing

Are You Crushing It?

Crush It! by Gary VaynerchukI love reading books about my field, whether it’s textiles, fashion, entrepreneurship, social networking, or new media. I cannot stress enough the importance of staying up to date with what’s going on.  I mean, how can you be expected to successfully network if you have  nothing valuable to offer; no real insight into the trends and current events that make up your area of “expertise”?  Because of this, I am absolutely never without a book to read.

Not too long ago I read Crush It! by Gary Vaynerchuk.  Now, I’m not gonna lie, my initial perception of this book was Cheesy. It sounded more self help than business resourceful.  And you know what, the first half kinda was.  The author’s obvious and at times excessive confidence, was a bit annoying but honestly, my eye rolling didn’t last past the first half of the book (it’s less than 150 pages so this happened more quickly than you might think). There are tons of tips on how utilize social media to conduct business, with an emphasis on the fact that it’s not easy!

However, just because it’s not easy does not mean that with dedication and passion, you can’t get to exactly where you want to be. By mid-book I felt inspired, educated, revved up, and absolutely itching to make some major changes in the way I conduct the social side of my business.

Enjoy!

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Nicole is the founder of StartUp FASHION, an online community and support system for independent designers around the world. She’s a traveler, a weaver, and a foodie. A deep love for the craft of fashion pared with an adamant belief that success is defined by the individual, led her to found StartUp FASHION were she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!