Friday Fashion Business Tip: Evaluate Customers’ Requests

Fashion Business Tip

Can you please…

Don’t you have…

It would be great if…

Suggestions from customers are fantastic. Having a customer base that openly shares its desires and opinions with you is the golden nugget of business assets. There is no better way to create a business and product that resonates with your market than to learn exactly what they want directly from their fingertips.

There’s a But to this, though. A Big But.

People are opinionated but not all opinions are relevant to your brand. It’s your job to evaluate your customers’ requests and decide whether they should be incorporated into your business, brand, and/or products.

Keep a spreadsheet of feedback, requests, complaints, suggestions, and ideas that your customers send your way via email, social media, surveys, and in-person. Organize them by requests that are relevant to: brand, business, or product.

Then review the requests at your monthly team meetings and cross off the things that don’t feel right to you. Whatever is left, make a plan for when/how to implement the improvements.

If you liked this fashion business tip and think others would find it helpful please share it!

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

  1. Billy Bones

    Really great advice Nicole! I especially think the spreadsheet is important to organize the feedback so you can see if there any patterns in the feedback that people are giving.

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