Why It’s Better To Be Sorry Than Safe in Fashion Business

better sorry than safe in fashion business

You know that saying “Better Safe Than Sorry”? I’m so not into it. My new approach to business is “Better Sorry Than Safe”.

Well it’s not really “new”, I’ve tried to have this outlook for most of my adult life but I’m not always successful at it. So this year I’m making a conscious effort to really live it.

On this website, we talk a lot about planning and prepping. There’s nothing wrong with planning and prepping. But too much of anything is not a good thing, right? Spending too much time preparing for what you want to do, rather than actually doing it, will give you ample opportunity to second guess every decision you make.

The way I see it, we can create all of our lists, do our research, make our plans, but in the end, inaction is the biggest detriment to our ability to reach our goals.

Here are some ways I plan to be better sorry than safe:

  • Not hesitating to ask for help because I think I’m bothering someone.
  • Trying out the marketing ideas that our team has without worrying about what happens if they don’t work.
  • Talking more about StartUp FASHION’s mission and vision without feeling like I’m boasting.
  • Incorporating more sales-focused calls to action into our marketing efforts. Not too many, but more than we currently do. (I love what I do so much that sometimes I forget that we need to actually continue to make money if we want to remain a business!)
  • Stop adding every little thing I think of to my task list. Meaning, sometimes I have an idea for something I want to do with the business and I tell myself “I need to think more about that”, so I add it to a list and it manages to get forgotten. Sometimes, you just have to go for it, you know?!
  • Finally, stop thinking that if I’m not working 14 out of 24 hours that the business will fall apart — instead, I’m going to concentrate on enjoying myself because I can’t think of anything worse than playing it safe with the business and winding up sorry in life.

How about you? How will you be better sorry than safe this year?

Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!