Fashion Business Owner Musings: Success Comes From Repetition

spacerIt took me 6 years to go from blogger to profitable business.

That’s six years of blogging several times a week. Six years of working other jobs that weren’t as exciting to me. Six years of improving my confidence and believing that I am capable of growing a business from nothing to something. Six years of teaching myself what I needed to know. Six years of failures, big and small.

But throughout those six years there was one thing I knew . . .

Success would come if I kept doing what needed to be done. 

I’m not saying it was easy.

I’m not saying that I knew exactly what success was going to look like.

I’m saying that I knew that repetition would work in my favor.

I kept writing and publishing blog posts 3 times a week.

I kept going to work every day knowing that it was paying my bills and simultaneously allowing me to go after my dreams and goals.

I kept working on my confidence, reminding myself that I am a smart and capable person, even when I was having a really hard time believing it.

I kept buying books and watching videos and taking classes so that I could learn as much as possible about entrepreneurship, marketing, overcoming self doubt, finances, and everything else.

I was on repeat. And eventually it paid off.

But had I stopped when it felt like I was spinning my wheels, I’d still be at a job working for someone else, anxious to be doing something I was passionate about.

I get it, it’s exhausting.

How many times can you keep doing the same thing over and over again?

The answer?

As many times as you need to until it works.

Because each time you do something, you learn.

And you use what you learn to improve what you’re doing the next time.

So yes, I kept blogging over and over while trying to build a community. With each blog post I learned more about my budding audience and I learned more about the things I should be blogging about. And I learned how to really zero in on my voice as a writer. And I learned about SEO and Google Analytics and a whole bunch of other stuff that would never have becomes lessons if I hadn’t kept repetitively blogging.

Listen, I know this journey is challenging. I know that it can sometimes seem like you keep trying, flopping, getting up, trying again, and nothing is changing . . .

But it is changing. You’re changing.

You’re learning and improving and growing.

And learning, improving, and growing is how you get from a hopeful dream to an accomplished goal.

Being on repeat is not a bad thing, as long as you’re paying attention along the way.

Lots of love and encouragement,

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Nicole Giordano

Nicole is the founder of StartUp FASHION, an online resource and community supporting for independent designers around the world with building their businesses. A deep love for the craft of fashion paired with an adamant belief that success is defined by the individual, led her to found StartUp FASHION, where she helps independent designers and makers screw the traditional fashion business rules, create their own paths, and build businesses they truly love. More than anything else, she’s in the business of encouragement and works every day to remind makers and designers that they have something special to offer the world and that they can, in fact, do this thing!

  1. Rosemonde Thimote

    I am so happy to find you. I have been trying for so long. I got discourage. I even said “in my next live, I will make it as a fashion designer”. After reading your article, I realize it is not too late for me to make it. Thank you for your encouragement. I will continue to read your articles.

    • Casey Cline

      It’s never too late, Rosemonde. I’m so glad you liked this post. Nicole’s weekly musing posts are very inspiring!

  2. Youssef

    I really found this encouraging and I appreciate you sharing your path. I’m just starting this journey myself and I agree with everything you said. I’d rather spend my time building something for myself than to build someone else’s dream. Why else are we even here on this earth for?

    • Casey Cline

      We couldn’t agree more, Youssef!

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