For any brand to be profitable online, the marketing strategy Search Engine Optimization (SEO) is a tactic that should be actively and aggressively pursued. Because SEO is multi-faceted and can get very technical, most small business owners shy away from the entire field or feel pressured into finding a creative agency to take over the work. However, with a little guidance and some monthly dedication, creating a solid SEO foundation and continuing the practice of optimizing your website pages is an attainable goal.
While we’re going to get into the more practical aspects of SEO in a moment, but first let’s go over what SEO is and what it is not.
In its purest form, SEO is the process search engines use to help users find answers to their questions. Fundamentally, websites should be created and content should be written with the end user in mind. If a website does not answer users’ questions clearly and organically, search engines will not show it to a majority of the searchers because it may not truly be beneficial to the end users.
On the flip side, search engine optimization is not a race to get to page one in Google. The process of trying to ‘rank higher’ should be approached cautiously and with the realization that it’s a long-term strategy.
You will rank well if you focus on creating valuable content for your end user.
Because of this important principle, strategic steps should be taken to ensure you are creating the best content possible that is directly targeting your ideal audience. In the meantime, the process of working key words and phrases into your content so your valuable information doesn’t go unnoticed is important. This SEO tactic is called keyword research and content optimization.