People trust their friends. It’s the simplest way to explain why referral programs work, and often work better than other marketing channels.
A customer is 50% more likely to trust a referral than a mobile phone ad, and 74% of customers say that word of mouth is a key factor in their purchasing decisions. Think back to when you last asked your friends for a recommendation to their favorite sushi restaurant, or for their favorite brand of bed sheets. You’re much more likely to take their recommendation over a random internet review. After all, you know their tastes and they know yours.
So what are the features of a really successful fashion referral program? Let’s look at a few examples of fashion e-commerce brands that have done it well. (more…)