How to Build a Strategic Fashion Promotional Campaign
What are Promotional Campaigns, Anyway?
Promotional campaigns come in all shapes and sizes. It can be overwhelming to decide what kind of promotion to offer and when. We’re going to walk through how to approach a fashion promotional campaign with strategic thinking, and how to execute it flawlessly.
First off, what exactly is a promotional campaign? It’s an important part of your marketing toolbox where you offer a discount or incentive to drive sales. You might have more specific goals associated with each promotional campaign you run. For example, you might want to get your customers to purchase a special edition handbag. Or you might be trying to clear your inventory of the last season’s apparel so that you have room to bring in your new line.
Next, keep in mind that you can market your promotional campaign in a number of different ways: social media, email, ads, events, etc. But thinking about it as a larger, integrated campaign will help you keep consistency across those channels so when someone lands on your website, they already understand the message. If you’re strategic about it, you’ll continue to get better and better at building these campaigns by learning from previous campaigns.
Let’s kick off your planning for your next promotional campaign with these steps: (more…)
