When it comes to entering the market, there are two distinct directions you can take: The Red Water Strategy and the Blue Water Strategy. Our company, noissue.co, was created from opportunity and innovation.
Here are a few tips about how to enter the fashion market, and where you should invest your time, energy, and money.
Red Water Strategy
Identify what your competitors are doing, understand their processes, and find a way to do it better or with a difference.
The Red Water Strategy develops existing approaches and methodologies and uses them to beat the market. In the world of fashion this can seem like a daunting task, as so many other brands have already come and gone, and those that are left may seem to have perfected their craft. Keep in mind though, that you can always improve on what already exists.
Fashion is a constantly evolving industry. Trends are set, then broken; changes can be made overnight, or take years to come to fruition. With this in mind, there are improvements to make, but you don’t have to limit these competitive advantages to your design work or the products themselves.