Fashion Business Musings: Remember the Power of One
Dear Designers,
I’m not sure if you’ve noticed, but often it seems like we’re so focused on growing our fashion business, that it’s easy to forget the power of one.
We think we need to do everything big. Go big or go home, right?
I disagree.
The power of one is real. It’s the start of something. And starting something is often the most difficult part.
One signature product that allows you to test the market and avoid wasted money.
One person who loves your product and will tell everyone they know about it.
One social media platform that you do exceedingly well, rather than a bunch that you do poorly.
One blog post a month that you create to build trust with your audience.
One handwritten note.
One reply.
One gesture.
These things have power.
The power to make you feel like you’re on to something good. The power to remind you that someone is out there listening. The power to get you past the beginning and into the thick of it. The power to keep you going.
Believing in the power of one can have a major impact on how you manage to keep going when things feel hopeless.
Now, I’m not saying that you should grab onto the power of one and stick with it forever. No, you need to use it at the start of something to help you get it going and take the pressure off of the need to go “big!”. Then, once you’re movin’, growth becomes the goal.
But don’t let growth be such a focus early on that it blinds you to the power of one.
Because, really, what the power of one indicates is that focusing on one is the first step to doing more. It’s the way to stop feeling overwhelmed and overworked. And it’s the way to make sure that step by step you’re getting yourself (and your business) to exactly where you want to be.
Lots of love and encouragement,
